Digital Marketing Associate

Company Description

Integrated Financial Settlements (IFS) is a family of companies focused on delivering care and long-term financial security to individuals and families impacted by personal injury. Drawing on over 40 years of experience, IFS supports defendant and plaintiff stakeholders across personal injury, medical malpractice, commercial, and workers’ compensation claims. The organization combines knowledgeable professionals, modern technology, and specialized products to design optimal structured settlements and related solutions.

With more than $2 billion in annual structured settlement annuities and over 450 employees and consultants nationwide, IFS is recognized as the largest writer of structured settlement annuities in the United States. Team members collaborate across unique, confidential companies to provide client-centered service and trusted guidance in the settlement arena.

The Digital Marketing Associate is responsible for supporting the execution and optimization of our digital marketing programs across email, web, social media, digital advertising, CRM, and other digital channels.

Working closely with the Director of Integrated Marketing and broader Marketing and Business Development teams, this role will help translate marketing strategies into coordinated digital campaigns that build awareness, deepen engagement, generate opportunities, and support growth in assets under administration.

This is a hands-on role for a digitally savvy marketer who combines strong execution skills with analytical thinking and project management discipline. The ideal candidate is comfortable working across multiple platforms and audiences and is motivated by using data, technology, and continuous optimization to improve marketing effectiveness.

• Execute integrated digital campaigns across email, websites, social media, paid media, webinars, and other digital channels.
• Partner with the Director of Integrated Marketing to translate campaign strategies into detailed execution plans, workflows, timelines, and deliverables.
• Build, test, deploy, and monitor email campaigns, landing pages, forms, digital advertising, and other campaign components.
• Coordinate campaign execution across Marketing, Creative, Business Development, Learning & Development, Compliance, and external partners.
• Support digital activation surrounding product initiatives, conferences, educational programs, thought leadership, and other strategic priorities.

• Manage day-to-day execution of email marketing campaigns, including audience segmentation, list management, testing, deployment, and reporting.
• Build automated workflows and nurture programs designed to deepen engagement with attorneys, consultants, financial advisors, claimants, and other Prospera audiences.
• Maintain campaign calendars and audience governance to ensure communications are coordinated, relevant, and appropriately targeted.
• Identify opportunities to improve personalization, segmentation, and lifecycle engagement.
• Support CRM and marketing automation initiatives that improve visibility into audience engagement and business development opportunities.
• Partner with Business Development to establish processes for lead capture, qualification, routing, tracking, and follow up.
• Help maintain accurate campaign and engagement data within CRM and marketing platforms.
• Support development of audience segments, engagement scoring, and other tools that improve targeting and follow up effectiveness.

• Support ongoing management and optimization of the Prospera website and other digital properties.
• Coordinate website content updates, landing pages, campaign experiences, and calls to action in partnership with Creative and Integrated Marketing.
• Support SEO and search visibility initiatives.
• Monitor website traffic, visitor behavior, engagement, and conversion activity and identify opportunities for improvement.
• Help ensure digital experiences remain current, intuitive, brand consistent, and aligned with business objectives.

• Support execution of Prospera's organic and paid social media programs.
• Coordinate campaign content and distribution across Linked In and other relevant platforms.
• Assist with paid digital campaigns, including audience targeting, campaign setup, monitoring, and performance reporting.
• Work with internal teams and external partners to continuously…