Multimedia Communications Specialist

ABOUT THE AMERICAN ASSOCIATION OF NURSE PRACTITIONERS

The American Association of Nurse Practitioners® (AANP) is a full-service professional membership organization that empowers all Nurse Practitioners (NPs) to advance accessible, person-centered, equitable, high-quality health care for diverse communities through practice, education, advocacy, research, and leadership. AANP takes pride in serving the NP community and our team members work together to move the association forward.

We are looking for talented individuals to join our team. In addition to competitive benefits, AANP offers team members a creative work environment with the opportunity for personal growth and success.

POSITION SUMMARY

The Multimedia Communications Specialist is a creative, hands-on member of the Communications and Marketing team responsible for developing engaging multimedia and digital content that advances the organization's brand, mission, programs and strategic priorities.

This position combines video and audio production, graphic design, digital marketing and content creation. The ideal candidate is a versatile visual storyteller who enjoys taking ideas from concept to completion. That can be shooting and editing a video, producing a podcast, designing graphics or helping execute a digital marketing campaign.

This is an excellent opportunity for an early-career communications or marketing professional with strong multimedia skills who wants to build experience across multiple creative and digital disciplines.

WHERE YOU WILL WORK

This position can be hybrid at the Austin, Texas National Headquarters Office.

ESSENTIAL RESPONSIBILITIES

You are expected to perform the following essential responsibilities of the position with reasonable accommodation. The position may include other responsibilities as assigned.

• Shoots, edits, and produces video content for social media, websites, email, events, presentations, and other communications channels.
• Develops short-form and long-form video content, including interviews, promotional videos, educational content, testimonials, event highlights, and social media reels.
• Assists with video concepts, storyboards, and production planning.
• Sets up and operate cameras, lighting, microphones, and other video and audio production equipment.
• Records, edits, and produce podcasts and other audio content.
• Captures photography and video at organizational programs, meetings, conferences, and events.
• Edits and optimizes multimedia content for different digital platforms and audiences.
• Organizes and maintains the organization's library of video, photography, audio, and other digital assets.

• Assists with the development and execution of organic and paid digital marketing campaigns.
• Develops digital content for websites, email campaigns, social media, and other online channels.
• Assists with maintaining and updating website content.
• Creates and publishes engaging content for the organization's social media channels.
• Monitors social media and digital content performance and assists with reporting on key metrics.
• Applies basic principles of digital marketing, including audience targeting, engagement, calls to action, and content optimization.
• Stays current on emerging social media platforms, digital trends, and multimedia best practices and recommend new approaches when appropriate.

• Designs graphics and visual assets for social media, websites, email, digital advertising, presentations, events, and other communications needs.
• Creates infographics, digital advertisements, promotional materials, and other branded content.
• Adapts existing designs and templates for different communications channels and audiences.
• Ensures visual materials consistently follow organizational brand standards.
• Works collaboratively with staff and external partners to translate communications needs into effective visual content.

• Supports communications and marketing campaigns, programs, events, and special projects.
• Collaborates with colleagues throughout the organization to identify opportunities for compelling stories and multimedia content.
• Assists with communications and marketing projects as needed.
• Coordinates with outside vendors, photographers, videographers, designers, or other creative partners when appropriate.

QUALIFICATIONS

Education

Required:

• Bachelor's degree in communications, marketing, journalism, digital media, multimedia production,…