Demand Generation Marketing Manager

Job Description We're hiring a Demand Generation Marketing Manager to help shape and optimize the net-new prospect demand strategy for Sage Intacct, our B2B SaaS AI-powered Financial Management solution, across key verticals in the U.S.  this individual contributor role reporting into a Senior Manager, you will own demand strategies and plays that improve full-funnel performance from demand generation and lead acquisition through sales-qualified opportunity creation.

You will help advance a more account-aware, ABX-oriented growth model by using data, audience insights, automation, and AI-enabled capabilities to identify priority segments, improve conversion, increase lead quality, and drive measurable pipeline impact.

This role also closely collaborates with Product Marketing, Sales, Marketing Ops, Campaigns Hub, and Digital Hub teams to align strategy, optimize lead flow, strengthen marketing-to-sales handoff, and continuously improve performance through a system-driven, data-led approach.

This is a rare opportunity for a data-led B2B SaaS marketer who wants to be a part of a more modern demand gen/growth marketing model. Our teams are moving beyond traditional demand generation toward a more integrated, account-aware approach where marketers set strategic direction, identify performance gaps, activate the right audiences, and use AI and automation to scale execution, improve decision-making, and optimize business outcomes.

The ideal candidate has at least 4 years of experience owning B2B multi-channel demand generation or performance marketing plays across channels such as email, webinars/events, paid media, organic, search, and content syndication. You are a proactive, analytical marketer who can connect strategy to execution, use data to diagnose problems and improve performance, collaborate across functions, and apply AI-enabled tools thoughtfully to increase speed, scale, and consistency.

Location Requirement:
Hybrid; 3 days per week from either our Atlanta, Austin or Toronto office.

Required Qualifications:

• You have at least 4 years of experience in B2B demand generation marketing targeting net-new prospects.
• You have owned full-funnel, multi-channel demand generation campaigns and programs-from lead acquisition through sales-qualified opportunity-across channels such as email, webinars/events, paid media, organic, search, or content syndication.
• You can speak to the numbers behind your campaigns, including the metrics you tracked, what the results showed, the changes you made, and how the work contributed to qualified opportunities, pipeline, or revenue.
• You have experience supporting account-aware or ABM-style marketing motions, including audience segmentation, account prioritization, coordinated plays, and sales alignment.
• You bring a strong analytical mindset and are proficient with CRM, analytics, and AI-enabled marketing tools, using data to identify funnel gaps, diagnose performance, and determine where to optimize.
• You are a proactive problem solver and effective communicator who works collaboratively across functions to move shared priorities forward and deliver measurable results.
• You are known for your high emotional intelligence, effective communication skills with a collaborative, cross-functional approach to working style.

Who is Sage & Why Join?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.
• Build the skills shaping the next generation of B2B marketing:
Go beyond traditional campaign execution by working across AI, automation, account-aware marketing, audience…