Senior Growth Marketing Manager; Paid Search & Mobile User Acquisition

• As the Sr. Growth Marketing Manager
  - Paid Search & Mobile UA, you will help expand Favor Delivery’s performance marketing footprint across high impact acquisition channels
• You will own the end-to-end strategy and execution of Google Search, Apple Search Ads, Google App Campaigns, and mobile user acquisition channels. This role will oversee both paid and organic growth opportunities
• Channel Lead:
  Optimizing search and app acquisition channels, including but not limited to Google Search Ads, Apple Search Ads, Google App Campaigns, PMAX, and other Mobile App User Acquisition channels to ensure maximum efficiency and scale
• Budget Management:
  Ensuring optimal allocation of spend to maximize ROI
• Attribution Mastery:
  Leverage Mobile Measurement Platforms (MMPs) for attribution to ensure accurate cross-channel tracking, measurement, and reporting
• Audience Segmentation:
  Build and refine audience segmentation strategies, leveraging first-party data to enhance targeting and personalization across paid media efforts
• Conversion Rate Optimization:
  Create and test Custom product pages to improve mobile conversion rates, explore ASO strategies for growth
• Mar Tech
  
  Collaboration:
  
  Partner with product and engineering teams to implement deep links, execute automation optimizations, and continuously improve campaign technical performance
• Data Synthesis:
  Measure campaign performance, establish benchmarks,and generate actionable insights. Translate performance data into actionable strategies to improve business objectives
• Offer Strategy:
  Oversee promotion and discount strategies, ensuring they are effectively implemented within acquisition campaigns to drive new user growth while maintaining efficiency
• Vendor & Tool Management:
  Work with account reps and tools like Mobile Action and Recast to ensure best-in-class execution and access to new opportunities and betas
• Partner closely with the in-house brand and creative team to develop and test high-performing ad creatives tailored for search and app acquisition channels

• Premium health, vision, dental, life and 401(k) options
• Complimentary meals, commuter benefits, dependent care, and of course
  - Favor delivery credit and H-E-B discounts
• Fitness center in the office
• Beer Fridays, quarterly company-wide events, and regular connection opportunities
• HQ in the heart of East Austin with multiple lounge areas, a coffee bar, library, fully stocked kitchen and more
• Regular Learning Labs taught by internal team members and external facilitators
• Unlimited PTO for salary employees and ample vacation time to all team members

The ideal candidate is a data-driven, detail-oriented marketer with deep expertise in search (an appetite to learn ASO with a strong ability to collaborate cross-functionally with creative, martech, and analytics to optimize performance

Bachelor’s degree or comparable formal training, certification, and/or work experienceA search specialist with an appetite to learn other areas of media

Individual contribution with opportunity to grow the team in the future

Strategic thinker, able to map channel investment and strategy to business goals

Experience with measurement tools (MMP and Media Mixed Modeling)7+ years of demonstrated experience managing performance marketing campaigns

Leverage AI to increase productivity, whether that be data analysis, optimizations, keyword research, or budget management

Nice to have:
Generative Engine Optimization (Help Favor improve AI Search Visibility, and explore Generative Media Buying)
Quantitative ability and an advanced understanding of digital media analytics and relevant KPIsExcited by marketing opportunities, driven to push the limits, and someone who takes pride in producing quality work

You are a mobile strategist who understands the customer journey, identifies pain points and areas of improvements, and systematically builds and refines a better conversion funnel

Have great work ethic, stay positive and drive solutions forward

You are able to synthesize data into learnings and trends for senior executives, you balance tactical demands and long-term strategic thinking

You have excellent communication skills and the ability to work effectively across departments

You have worked for DTC brand(s) with aggressive acquisition goals

We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer.