Lead Field & Events Marketing Manager

We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide. WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their Word Press websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for Word Press, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more.

WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at

At WP Engine, we are on a mission to help our customers win online! We are looking for a highly driven, tech‑savvy Lead Field & Events Marketing Manager to join and support our Demand Generation team. In this role, you will own and evolve North America field marketing programs while producing high-touch, in‑person WP Engine experiences designed to build brand awareness, engage priority audiences, generate demand, and accelerate pipeline.

As a senior individual contributor and field marketing leader, you will act as a strategic focal point across WP Engine, bringing an informed point of view on regional events, sponsor ships, and campaigns that effectively promote our brand and accelerate top‑line revenue growth. You will balance strategic thinking with hands‑on execution, owning programs from planning and production through post‑event lead nurture, performance analysis, and ROI reporting.

• Develop and execute high-impact field marketing programs across North America, including regional event sponsor ships, customer roadshows, industry conferences, field activations and executive dinners.
• Partner with internal stakeholders to align the right event opportunities with priority audiences, business objectives, and pipeline goals.

Own end‑to‑end production, project management, promotion, and onsite execution for North America in‑person field events, including trade shows, conferences, sponsor ships, customer events, and regional activations. Manage event briefs, timelines, vendors, contracts, procurement, logistics, RSVPs, and materials, while tracking results and reporting on post‑event performance.

Partner deeply with Sales, SDR, Marketing Operations, Product Marketing, Creative Services, and other cross‑functional teams to align field programs with target audiences, messaging, lead follow‑up, and pipeline goals. Build strong relationships across the organization and communicate proactively with stakeholders throughout the event lifecycle.

Manage line‑item budgets for assigned North America events, including forecasting, vendor spend, expense tracking, and post‑event reconciliation. Maintain clear visibility into budget performance and communicate spend, risks, and changes to key stakeholders.

Partner with Marketing Operations, SDRs, and Sales to ensure event leads are captured, enriched, routed, nurtured, and actively worked after each event. Monitor and regularly report out on lead progression through the funnel and proactively identify opportunities to improve conversion from event engagement to MQL, opportunity, and pipeline.

Establish and track event KPIs, analyze campaign and event performance, and deliver regular performance readouts to stakeholders and leadership. Evaluate event effectiveness through metrics such as lead generation,…