Senior Growth Marketing Manager, Paid Social, Creator Marketing

• Lead Favor’s influencer, affiliate, and paid social strategies to drive full-funnel acquisition
• Drive paid social channel planning based on target audiences and growth goals
• Define and chart Favor’s paid social strategy, including channel mix and creative strategy
• Build and scale an always‑on micro‑influencer and affiliate program
• Use  to streamline creator selection, briefing, automated payouts, and program optimization
• Serve as primary point of contact for influencer and affiliate partners
• Lead outreach, contract negotiations, relationship management, and creator briefings
• Oversee creator promotional and discount strategies to drive new‑user growth and retention
• Leverage Mobile Measurement Platforms (MMP) and Media Mix Modeling (MMM) for cross‑channel tracking
• Measure campaign performance, establish benchmarks, and synthesize data into actionable strategies for senior executives
• Partner with product and engineering teams to implement deep links and automation optimizations
• Continuously improve campaign technical performance
• Collaborate with creative, analytics, and integrated marketing teams to maximize growth

• Bachelor’s degree
• 7+ years of demonstrated experience managing social media channels
• Experience building out influencer marketing strategy
• Ability to map channel investment and strategy to business goals
• Experience with measurement tools (MMP and Media Mixed Modeling)
• Quantitative ability and advanced understanding of digital media analytics and relevant KPIs
• Ability to leverage AI to increase productivity, including elevating creative briefs or data analysis
• Experience building relationships with influencers and affiliates
• Excellent communication skills and ability to work effectively across departments
• Ability to synthesize data into learnings and trends for senior executives
• Experience working for DTC brand(s) with aggressive acquisition goals

Demonstrates expertise in leading influencer and affiliate marketing strategies, with a strong focus on data-driven decision‑making and cross‑channel performance measurement. Proven

• Influencer Marketing Strategy
• Paid Social Channel Planning
• Measurement Tools (MMP, MMM)
• Data Synthesis and Analysis
• Relationship

• Social Media Management
• Digital Media Analytics
• Campaign Performance Measurement
• Creative Strategy Development
• Quantitative Analysis

• Excellent Communication Skills
• Cross-Department Collaboration

• DTC Brand Experience
• Acquisition Goals
• Micro-Influencer Program
• Affiliate Program

• Mobile Measurement Platforms
• Media Mix Modeling