Digital Media Officer

Digital Media Officer

Job Title:

Digital Media Officer Agency:
Texas Division of Emergency Management, Agency Texas Division of Emergency Management, Department Media and Communications Division

Location:

Austin, Texas Salary: $5,833.34 – $7,083.00 monthly ($70,000.00 – $85,000.00 annually)
Job Type: Staff

The Texas Division of Emergency Management (TDEM) is an emergency response entity that requires flexibility in working hours, travel, and duties. The Digital Media Officer will develop and execute a digital media strategy to maximize agency branding and engage with communities across the state. The officer will use paid/earned advertising, website management, and analytics to support preparedness, response, recovery, and mitigation communications.

• Manage the social media publishing calendar with Media and Communications personnel to keep constituents informed and grow the agency brand.
• Research current benchmark trends and audience preferences; analyze data for insights and iterative improvements.
• Establish and implement social media strategy and goals to maximize positive agency branding during all phases of operations.
• Generate, edit, and share engaging daily content with original copy, photos, videos, and other media.
• Copywrite and edit posts for agency‑branded social media; provide employee social media sharing recommendations.
• Create, curate, and publish original high‑quality content for all social media platforms and the agency’s website.
• Develop an internal social media style guide to refine the agency brand voice across all channels.
• Serve as the agency’s go‑to resource for social media trends, analytics, and best practices.
• Collaborate with Digital Media and Design personnel on social media assets that reinforce visual branding and support campaign efforts.
• Collaborate with team members to develop and support strategies that maintain and grow web traffic and user engagement.
• Manage and update the agency’s website within Webflow, a Content Management System (CMS).
• Report on site performance, recommend improvements, and anticipate future changes.
• Monitor and manage social media messaging; engage with followers during active and declared disasters.
• Work with web personnel to monitor traffic metrics and achieve cross‑promotional goals across all platforms.
• Produce regular analyses of social media activity, growth, sentiment, and popular conversations.
• Collaborate with statewide and regional communications staff to ensure brand and message consistency.
• Maintain an active online presence; monitor reviews and identify opportunities to amplify accurate and reliable information.
• Stay current with social media technology, design tools, and applications.
• Provide internal consultation on web best practices and design software techniques.
• Ensure quality control of all information released on behalf of the agency.
• Act as a technical resource in web graphics, banners, buttons, advertisements, infographics, and publication design.
• Complete projects and special assignments as requested by supervisor or Executive Management.
• Monitor and optimize site performance; handle travel up to 25% and face‑to‑face interactions as required.
• Maintain consistent attendance during assigned work schedule and work extended hours when needed.
• Perform other duties as assigned.

• Education:
  
  Bachelor’s degree from an accredited four‑year college or university, or an equivalent combination of education and experience.
• Experience:
  
  Three (3) years of related experience in communications, social media management, or a related field.
• Writing, analytics, and excellent public speaking skills are vital.
• Strong writing, editing, public speaking, and leadership ability.
• When…