Copywriter

Description Job Summary

The Copywriter is responsible for developing strategic concepts and copy for UFCU. This role produces copy that compels Member purchase behavior of products and services, drives Member engagement, and/or positively impacts perception of the UFCU brand for its key Member segments. The Copywriter is a brand champion/storyteller and maintains UFCU’s tone/voice across various advertising communication channels, including email, radio, digital display, social, in-branch signage, videos, articles, and more.

This role is an exempt position and reports to the Creative Services Manager.

Our Credit Union was founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures .

In pursuit of our aspiration that UFCU is
loved by millions of Members and built to thrive for generations , we are guided by our values:

• Purposefully Member-Obsessed: We are driven by a profound sense of empathy to deeply understand our Members’ needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members’ best interests, forever seeking to empower their financial success.
• Possibilities Reimagined: We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights.
• Performance Excellence Rooted in Unwavening Integrity: We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration.

• Create copy for advertising materials including digital display, social, in-store signage, videos, and email. Review, revise, and rewrite copy, as necessary.
• Collaborate with graphic designers, content creators, and marketing partners to develop creative and strategic brand communications.
• Understand strategic insights, briefs, and consumer research to create concepts and copy that are relevant, engaging, and results driven.
• Support creative content creator to develop copy for video, including directing talent if needed.
• Demonstrated ability to think creatively and strategically to generate engaging campaign themes.
• Elevate the UFCU brand while supporting business goals and objectives.
• Collaborate with the creative team to build engaging creative campaigns.
• Propose innovative ideas and push thinking for all things copy-related.
• Develop creative concepts and copy in UFCU brand voice.

• Adheres to all company policies, procedures, and business ethics codes.
• Completes required regulatory training as assigned.
• Maintains strict adherence to and compliance with all laws, rules, regulations, and internal controls specific to the role, including but not limited to Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulations.

• Strong knowledge of Copywriting concepts and techniques.
• Proficiency with Microsoft and Adobe Suites.
• Working knowledge of performance creative and writing data-driven copy.
• Familiarity with AP Stylebook.

• Strong presentation skills with ability to clearly articulate a Point of View (POV).
• Strong organizational and time management skills for meeting deadlines in an evolving/fast-paced environment.
• Strong teamwork and interpersonal skills including active listening in alignment with UFCU values.
• Strong grammar, spelling, and editing skills.

• Strong ability to work on multiple initiatives simultaneously, prioritize and validate ideas, and meet critical deadlines.
• Ability to multi-task in a fast-paced, high project-volume environment while maintaining a sense of humor.
• Able to work collaboratively with various stakeholders, including writers, proofreaders, and designers.
• Strong ability to successfully juggle and deliver multiple projects and proactively communicate status and issues.
• Ability to demonstrate a flexible, client-service mindset.
• Demonstrated ability to be detail and deadline oriented.
• Self-starter with ability to self-direct work.

• Demonstrating Member Obsession
• Puts themselves in the Member’s shoes
• Looks for friction points
• Makes it personalized and easy
• Demonstrating Performance Excellence
• Takes…