Creative Strategist, Paid Media Austin, TX

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** COMPANY
* * RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement , with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee  delivering clean energy , mental clarity , and immune support . Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth  and a community of over 1 million active subscribers.
DTC remains the foundation, but RYZE has expanded into mass retail , quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027 . RYZE is uniquely positioned to redefine how people think about daily wellness.
We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started!
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** WHAT YOU'LL DO
** The Paid Media Creative Strategist owns the creative and messaging strategy for paid media and search-driven campaigns, with a strong focus on static ad formats. This role drives performance-focused creative development through data analysis, structured testing, and cross-functional collaboration to support customer acquisition, revenue growth, and scalable digital marketing performance.##
** WHAT YOU'LL DO*
* **** Paid Media Creative Strategy (Static Ads)
***** Own the creative and messaging strategy for paid media and search-driven campaigns, emphasizing static ad formats.
* Develop campaign concepts, creative frameworks, and testing roadmaps aligned to acquisition and revenue goals.
* Establish scalable creative strategies that improve performance across digital advertising channels.
* Translate brand positioning into performance-driven creative executions.
**** Performance Analysis, Tracking & Reporting
***** Analyze digital marketing performance of static creatives using key metrics including:  + Click-through rate (CTR)  + Customer acquisition cost (CAC)  + Cost per acquisition (CPA)  + Return on ad spend (ROAS)  + Campaign-level KPIs
* Translate performance data into actionable insights and strategic recommendations.
* Deliver regular reporting and performance updates to marketing leadership.
**** Creative Optimization & Experimentation
***** Optimize creative assets, messaging, and formats based on performance trends and audience behavior.
* Lead structured experimentation programs including A/B testing and creative testing frameworks.
* Apply funnel and conversion insights to continuously improve engagement and conversion efficiency.
* Identify winning creative patterns and scale high-performing concepts.
* Docusign Envelope : E0B9858F-C262-48B9-B885-EF1

ECA
1891AF
**** Leadership & Quality Assurance
***** Lead and manage designers and QA support teams.
* Set creative priorities and ensure alignment with marketing and performance objectives.
* Review deliverables to maintain quality, accuracy, and brand consistency.
* Oversee workflows, timelines, and asset delivery across campaigns.
**** Cross-Functional Collaboration
***** Partner closely with media buying, performance marketing, CRO, and analytics teams.
* Align creative strategy with paid media execution and search marketing objectives.
* Integrate performance learnings into ongoing creative planning and scaling strategies.
* Support integrated marketing initiatives across multiple digital channels.
**** Digital Retail & E-Commerce Creative Strategy
***** Develop and optimize creative assets for digital retail platforms such as Amazon and Target.
* Ensure assets meet platform specifications while maintaining conversion-focused messaging.
* Align creative execution with search visibility and e-commerce performance goals.
**** Conversion Rate Optimization & Content Funnels
***** Collaborate with CRO teams on advertorials, listicles, and content-led landing experiences.
* Contribute to visual direction, messaging hierarchy, and testing strategies.
* Support initiatives designed to improve website conversion rates and funnel efficiency.
**** Campaign Planning & Multi-Channel Execution
***** Support planning and execution of online marketing initiatives across paid media and performance channels.
* Help define campaign concepts, rollout strategies, and testing plans.
* Ensure creative readiness across platforms and campaign launches.
* Supervise:
Graphic Designers##
** WHAT WE'RE LOOKING FOR*
* * Bachelor’s degree in Marketing, Advertising, Communications, or related field
* 3…