Creative Strategist, Paid Media; Ryze Superfoods LLC; Austin, TX

COMPANY

RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth and a community of over 1 million active subscribers.

DTC remains the foundation, but RYZE has expanded into mass retail, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027. RYZE is uniquely positioned to redefine how people think about daily wellness.

We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started!

The Paid Media Creative Strategist owns the creative and messaging strategy for paid media and search-driven campaigns, with a strong focus on static ad formats. This role drives performance-focused creative development through data analysis, structured testing, and cross-functional collaboration to support customer acquisition, revenue growth, and scalable digital marketing performance.

Paid Media Creative Strategy (Static Ads)

• Own the creative and messaging strategy for paid media and search-driven campaigns, emphasizing static ad formats.
• Develop campaign concepts, creative frameworks, and testing roadmaps aligned to acquisition and revenue goals.
• Establish scalable creative strategies that improve performance across digital advertising channels.
• Translate brand positioning into performance-driven creative executions.

Performance Analysis, Tracking & Reporting

• Analyze digital marketing performance of static creatives using key metrics include:
  • Click-through rate (CTR)
  • Customer acquisition cost (CAC)
  • Cost per acquisition (CPA)
  • Return on ad spend (ROAS)
  • Campaign-level KPIs
• Translate performance data into actionable insights and strategic recommendations.
• Deliver regular reporting and performance updates to marketing leadership.

Creative Optimization & Experimentation

• Optimize creative assets, messaging, and formats based on performance trends and audience behavior.
• Lead structured experimentation programs including A/B testing and creative testing frameworks.
• Apply funnel and conversion insights to continuously improve engagement and conversion efficiency.
• Identify winning creative patterns and scale high-performing concepts.
• Docusign Envelope : E0B9858F-C262-48B9-B885-EF1
  
  ECA
  1891AF

Leadership & Quality Assurance

• Lead and manage designers and QA support teams.
• Set creative priorities and ensure alignment with marketing and performance objectives.
• Review deliverables to maintain quality, accuracy, and brand consistency.
• Oversee workflows, timelines, and asset delivery across campaigns.

Cross-Functional Collaboration

• Partner closely with media buying, performance marketing, CRO, and analytics teams.
• Align creative strategy with paid media execution and search marketing objectives.
• Integrate performance learnings into ongoing creative planning and scaling strategies.
• Support integrated marketing initiatives across multiple digital channels.

Digital Retail & E-Commerce Creative Strategy

• Develop and optimize creative assets for digital retail platforms such as Amazon and Target.
• Ensure assets meet platform specifications while maintaining conversion-focused messaging.
• Align creative execution with search visibility and e-commerce performance goals.

Conversion Rate Optimization & Content Funnels

• Collaborate with CRO teams on advertorials, listicles, and content-led landing experiences.
• Contribute to visual direction, messaging hierarchy, and testing strategies.
• Support initiatives designed to improve website conversion rates and funnel efficiency.

Campaign Planning & Multi-Channel Execution

• Support planning and execution of online marketing initiatives across paid media and performance channels.
• Help define campaign concepts, rollout strategies, and testing plans.
• Ensure creative readiness across platforms and campaign launches.
• Supervise:
  Graphic Designers

• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• 3 years of experience as a Paid Media, Creative Strategy, Performance Marketing, or Digital Advertising.

• This isn't just an editing role—it's an opportunity to become a stronger performance…