Creative Strategist, Paid Social & Video

Fully remote
· AI-native required

Full Funnel Growth is a remote performance marketing agency. We run integrated growth programs for medical aesthetics device manufacturers, DTC eCommerce brands, regulated retail, experiential entertainment, lead generation for service businesses, and B2B SaaS.

This role exists because of a specific problem. Paid social has stopped being an auction-management discipline and become a creative-throughput discipline. The account structures are consolidated, the targeting is broad, the bidding is automated. What is left — the only remaining lever with real leverage in it — is the creative: the hook, the angle, the script, the positioning, the sheer number of distinct ideas you can put into the machine every week.

Most agencies split that lever in half. A media buyer who cannot write, and a creative who does not read the data. We are hiring the person who sits in both chairs.

You will own creative strategy for a flagship account: a multi-venue experiential entertainment brand running immersive group experiences across seven US cities. High consideration, high emotion, group-decision purchase, strong seasonality, and a booking funnel where a single scroll-stopping second decides whether a birthday party happens at their venue or someone else’s. The program runs on a target of roughly 500 net new creative assets per month at a 60/40 video-to-static split
, spanning UGC, creator-sourced content, on-site capture, and studio work.

You are not the person who briefs an editor and waits. You are the person who decides what the ad should say, why it will work, and what we learn if it does not.

• The creative thesis for the account. What we believe makes this brand win in-feed, expressed as a small number of testable positioning territories rather than a mood board. You define it, you defend it, and you revise it when the data disagrees with you.

• Scripts and hooks, written by you. Short-form video scripts, hook variants, on-screen copy, voiceover direction, and primary text. Volume matters here: you should be comfortable producing dozens of distinct scripted concepts a month, not three polished ones a quarter.

• Creative angles and the testing roadmap. A running hypothesis backlog mapped to audience, objection, occasion, and funnel stage. You decide the test sequence, the read window, and the success threshold before the test goes live — not after.

• Reading performance like a media buyer. Hook rate, hold rate, thumbstop, frequency and fatigue curves, cost per result by concept and by format, and the difference between a creative that failed and a creative that was never given a fair read. You pull this yourself in Ads Manager and you form your own view.

• Briefing and directing production. Clear, specific briefs to editors, UGC creators, motion designers, and our creative director. You are accountable for whether what comes back is usable, and for the feedback loop that makes the next batch better.

• The creator and UGC pipeline for the account. Casting against the creative thesis, briefing creators, and turning raw creator footage into paid-ready variants at volume.

• Iteration systems, not one-off assets. Winning concepts get systematically extended — new hooks on proven bodies, new formats, new lengths, new audience framings. You should find recutting a winner nine ways more interesting than starting from a blank page.

• Client-facing creative narrative. Presenting the creative point of view, the test results, and the next roadmap directly to a marketing director and a company president. You will be in these calls and you will defend your own work.

• You build, you do not just prompt. Our team pairs with Claude Code and…