Senior Product Marketing Manager, Care s & Commercialization

Senior Product Marketing Manager, Care Offerings & Commercialization

• Remote - United States
• Management
• Full-time

Visana Health is the most comprehensive virtual women’s health clinic, providing medical care across the full spectrum of women’s health, from menstruation through menopause. Our clinical model goes beyond single-condition programs to address complex gynecologic, hormonal and metabolic, preventive, and midlife health needs through one connected care team.

As Visana grows, we have an opportunity to make that breadth easier for patients and buyers to understand and access.

We’re looking for a Senior Product/Program Marketing Manager, Care Offerings & Commercialization to turn our clinical capabilities into differentiated, scalable service line offerings and drive sustained adoption, utilization, and growth.

You’ll own the go-to-market strategy for priority areas such as weight and cardiometabolic health, menopause, preventive care, and other areas as Visana evolves. Many of these capabilities already exist. Your job will be to determine how we strengthen, package, launch, and grow them so they are compelling to buyers, relevant to patients, and capable of increasing utilization and patient lifetime value.

This role sits at the intersection of Marketing, Clinical, Product, Commercial, Data, and Operations. You’ll partner with Brand Marketing on research, positioning, and messaging, then translate that strategy into B2B, B2C, and B2B2C go-to-market plans. You’ll lead launches, equip Sales and Client Success to take offerings to market, and stay accountable for driving adoption and utilization after launch.

We’re looking for someone who can hit the ground running, work effectively across teams, and independently produce high-quality strategy, sales enablement, launch plans, and marketing materials. This is a hands‑on role for someone equally comfortable setting direction and doing the work to bring it to market.

• Own the strategy for priority service lines across packaging, launch, adoption, growth, and ongoing optimization.
• Partner with Clinical and Product to understand existing capabilities and identify where the care experience, offering, or patient journey should evolve to improve adoption, outcomes, or differentiation.
• Translate complex clinical capabilities into clear, market‑ready offerings with defined audiences, use cases, value propositions, differentiators, and proof points.
• Partner with Brand Marketing on market research, positioning, messaging, and differentiated points of view for priority care offerings.
• Translate that strategy into B2B, B2C, and B2B2C go-to-market plans, launch assets, sales narratives, patient campaigns, and partner activation.
• Lead launches end to end, including channel strategy, cross-functional coordination, sales readiness, patient activation, and performance measurement.
• Maintain ownership beyond launch, driving the programs and improvements needed to sustain adoption and increase utilization.
• Partner with Marketing, Commercial, Finance, and Data to establish service-line targets and forecasts, track performance, and maintain cross-functional accountability.

• Partner with the Lifecycle Marketing Manager to drive awareness, adoption, repeat engagement, and ongoing utilization among existing and prospective patients through Visana-owned channels.
• Partner with the Head of Enrollment Marketing and Senior Director of Marketing to determine how service lines should be introduced and scaled across health plan and employer populations to reach net‑new patients through partner channels.
• Translate service-line strategy into channel-specific campaigns,…