Senior Vice President of Growth and Digital Marketing

* ROLE REQUIRES 3X/WEEK IN-OFFICE IN AUSTIN, TX - RELOCATION AVAILABLE.*

Location: Austin, Texas — in office 3 days per week

Relocation: A competitive relocation package is available

Reports to: Chief Marketing Officer

Position Type: Full-time, exempt

A leading consumer products company with approximately $1 billion in annual revenue is seeking a Senior Vice President of Growth, Digital Platforms & Media
. Despite its scale, the company is committed to maintaining the speed, creativity, and test-and-learn mentality of a smaller growth brand.

This is an opportunity for an innovative, commercially minded builder to create the company’s next generation of growth. The SVP will lead growth and performance marketing and full-funnel media while connecting direct-to-consumer commerce, social commerce, creators and influencers, and analytics into an integrated growth engine.

The role requires more than managing established functions. This leader will challenge the status quo, identify emerging opportunities, build new capabilities, and test creative ways to connect consumers, media, commerce, creators, and digital platforms.

• Own the vision and execution across growth and performance marketing, direct-to-consumer commerce, social commerce, creator and influencer strategy, full-funnel media, marketing data and analytics, and customer care.
• Lead the company’s growth and performance marketing strategy across the full customer journey, integrating audience strategy, channel investment, measurement, and optimization to accelerate acquisition, conversion, retention, referral, and revenue growth.
• Take the direct-to-consumer business to its next stage of growth across acquisition, conversion, retention, referral, UX/CX, loyalty, SEO/SEM, affiliate marketing, paid media, product experience, and customer care.
• Drive the growth and financial performance of the direct-to-consumer business, bringing strong P&L ownership and commercial discipline.
• Pioneer emerging digital and social-commerce channels, including Tik Tok Shop and other evolving marketplaces.
• Identify new revenue opportunities and apply an aggressive test-and-learn strategy to determine which ideas and channels can scale.
• Build and strengthen the company’s creator and influencer capabilities, connecting creator strategy more directly to commerce, media, and measurable growth.
• Own and manage media budgets of $50 million or more, overseeing full-funnel strategy, planning, investment allocation, measurement, and optimization to maximize performance and return.
• Own media investment across Amazon while partnering closely with the team responsible for the Amazon business and P&L.
• Maintain an enterprise view of investment strategy and return, using data and analytics to determine where and how capital should be deployed to maximize performance and deliver against KPIs.
• Translate the company’s significant audience reach and engagement into stronger conversion, velocity, customer value, and commercial growth.
• Lead marketing data and analytics, ensuring the organization has the tools, infrastructure, reporting, and insights needed to measure performance and continuously optimize investments and strategies.
• Build creative and strategic integration across marketing functions and commercial leadership through strong partnerships with key executives.
• Partner closely with finance, marketing, analytics, commercial, brand, product, design, service, and technology teams to build an aligned enterprise growth agenda.
• Bring an investor mindset to marketing spend and returns across priority channels.
• Lead, build, and develop a high-performing team across growth, digital commerce, media, creator and…