Manager of Web​/Digital Media and Marketing Operations

Job Summary

Provides leadership, operational oversight, and related financial and administrative activities for the College’s marketing operations, web and digital media functions, and Student Life operations. This position supervises assigned personnel and directs departmental planning, budgeting, purchasing, procurement, vendor coordination, project tracking, and reporting. The position also oversees the College website, and digital communication platforms and ensures that programs, services, and communications support institutional priorities, student engagement, accessibility, and the mission of Texas Southmost College.

Provides direct supervision, leadership, coaching, training, work assignment, and performance evaluation for the assigned personnel. Establishes annual goals, priorities, work plans, and performance expectations for assigned personnel and functional areas. Promotes a collaborative, service-oriented work environment and ensures effective coordination between Marketing, Student Life, and other College departments. Coordinates with Marketing personnel to ensure timely promotion of Student Life programs through print, web, social media, digital signage, video, photography, and other communication channels.

Oversees the College website and assigned digital platforms, including content governance, user access, quality assurance, analytics, search optimization, usability, and continuous improvement. Ensures web and digital content aligns with institutional branding, communication standards, accessibility requirements, and applicable laws and regulations, including ADA and WCAG standards. Coordinates the conversion, remediation, and maintenance of accessible digital documents and web content in collaboration with content owners and other College departments.

Provides strategic guidance for digital communications, online campaigns, web projects, digital calendars, forms, landing pages, and other technology-supported marketing initiatives. Develops, prepares, and monitors annual operating budgets for the Marketing and Student Life departments in coordination with the Executive Director of Marketing and appropriate College offices. Maintains comprehensive project lists, account records, encumbrances, expenditures, available balances, and associated budgets for Marketing and Student Life initiatives.

Assists in the analysis, preparation, compilation, and submission of annual budget requests, budget narratives, supporting schedules, and other financial planning documents. Prepares and processes purchase requisitions, purchase orders, blanket purchase orders, contracts, invoices, receiving documentation, and related procurement records. Coordinates vendor registration, quote collection, purchasing documentation, contract routing, renewal tracking, and communication with vendors and College offices. Develops, documents, maintains, and updates standard operating procedures, workflow guides, calendars, forms, checklists, and internal controls for recurring departmental processes.

Collaborates with academic and administrative departments to clarify web project scope, establish timelines, identify required resources, and ensure deliverables meet institutional standards. Assists the Executive Director of Marketing with operational planning, resource allocation, departmental reporting, strategic initiatives, and implementation of the College’s comprehensive marketing plan. Participates in systematic review and evaluation of assigned functional areas in accordance with the institutional effectiveness model adopted by the College.

Maintains awareness of best practices, emerging technologies, accessibility standards, procurement requirements, student…