Demand Generation Manager

Scion Staffing has been engaged to conduct a search for a Demand Generation Manager for an innovative, fast-growing technology organization specializing in AI-powered cybersecurity and IT asset intelligence. This is a hybrid opportunity based in Austin, Texas
, offering the opportunity to play a key role in building and executing global demand generation and account-based marketing programs.

The Demand Generation Manager will drive integrated campaigns designed to generate qualified pipeline, accelerate opportunities, and support revenue growth across enterprise and mid-market audiences. This hands‑on role will own demand generation initiatives across paid media, email, events, content, SEO/SEM, and account-based marketing while partnering closely with Sales, Rev Ops, Product Marketing, and Marketing Operations. The ideal candidate brings strong B2B SaaS demand generation experience, a data‑driven approach, and the ability to leverage AI and automation to improve campaign performance and personalization.

• Competitive $80,000–$120,000 salary range with an opportunity to make a measurable impact on global pipeline generation.
• Hybrid Austin work environment with telework equipment and a monthly internet allowance.
• Comprehensive medical, dental, vision, life, disability insurance, and EAP mental health support
  .
• 401(k) with a 4% employer match
  , plus generous paid time off including vacation, sick, personal days, and public holidays.
• Join an AI-forward, fast-scaling SaaS organization with opportunities for professional growth, learning, international collaboration, and team events.

• Own and execute integrated demand generation campaigns across paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail.
• Develop multi-touch B2B campaigns focused on generating net‑new pipeline and accelerating active opportunities across enterprise and mid‑market audiences.
• Build and optimize Account‑Based Marketing (ABM) programs in partnership with Sales, with a focus on priority accounts and new‑logo opportunities.
• Establish and monitor campaign and pipeline performance metrics, using data and attribution insights to continuously improve ROI and campaign effectiveness.
• Partner cross‑functionally with Sales, Rev Ops, Product Marketing, Marketing Operations, Creative, and other marketing teams to align campaigns with business objectives.
• Leverage AI‑powered tools and automation to improve campaign efficiency, personalization, analytics, and decision‑making.

• Demonstrated experience in B2B demand generation
  , ideally within SaaS, cybersecurity, IT, or enterprise technology.
• Strong hands‑on expertise developing and executing ABM and integrated campaign strategies that generate measurable pipeline and revenue impact.
• Experience working with Salesforce, Pardot or comparable marketing automation platforms
  , and campaign/ABM analytics tools such as 6sense, Demandbase, or similar.
• Strong analytical and data‑driven mindset, with the ability to interpret campaign performance, attribution, pipeline metrics, and ROI.
• Strategic, organized, collaborative, and execution‑focused, with the ability to influence cross‑functional partners and manage multiple campaigns simultaneously.

The anticipated salary range for this position is $80,000–$120,000
, depending on experience and qualifications. The organization offers a comprehensive benefits package including medical, dental, vision, life and disability insurance, EAP mental health support, a 401(k) with a 4% employer match, paid vacation, sick and personal days, and 12 public holidays. This is a hybrid position based in Austin, Texas and includes telework equipment and a monthly…