Senior Product Marketing Manager

Flashpoint is the pioneering leader in threat data and intelligence. We empower commercial enterprises and government agencies to decisively confront complex security challenges, reduce risk, and improve operational resilience amid fast-evolving threats. Through the Flashpoint Ignite platform, we deliver unparalleled depth, breadth and speed of data from highly relevant sources, enriched by human insights. Our solutions span cyber threat intelligence, vulnerability intelligence, geopolitical risk, physical security, fraud and brand protection.

The result: our customers safeguard critical assets, avoid financial loss, and protect lives. Discover more

Are you an experienced product marketer who thrives at the intersection of positioning, storytelling, and go-to-market strategy? Flashpoint is looking for a Senior Product Marketing Manager to join our Product Marketing team, remote in the United States. In this role, you will own the go-to-market strategy for our core cyber threat intelligence offerings, shaping our value proposition, positioning, messaging, and competitive differentiation, and evolving pricing and packaging as we scale.

You will sit at the intersection of Product, Sales, Customer Success, and Marketing, working closely with your manager to translate technical capability into a narrative that resonates with CISOs and security practitioners around the world. This is a high-visibility seat: your work directly shapes our market position, win rates, deal value, and company growth.

• Build and run product marketing programs for SaaS B2B threat intelligence or cybersecurity software.

• Own product launches end to end, from positioning through sales enablement to measurable adoption.

• Translate complex technical capability into messaging and assets that sales teams actively use in the field.

• Drive cross-functional GTM initiatives across Product, Sales, Customer Success, and Marketing to measurable results.

• Have briefed executives, boards, or industry analysts on competitive and market dynamics.

• Shape pricing and packaging strategy for SaaS products.

• Are genuinely curious about applying AI to product marketing work, and have put it to work within your roles.

• Create differentiated positioning and messaging grounded in a clear understanding of the buyer, the market, and Flashpoint's core capabilities.

• Drive awareness, pipeline, and growth for Flashpoint's threat intelligence offerings.

• Own the product marketing strategy and roadmap for key offerings.

• Partner cross-functionally to design and execute GTM initiatives and commercialization efforts that drive measurable results.

• Build sales and marketing content, including collateral, thought leadership, solution presentations, and website content, that moves buyers through the funnel.

• Equip sales and partner teams with the messaging, training, and support structures they need to run a strong sales motion.

• Become the resident expert on target buyers, market trends, and the competitive landscape, and use that expertise to shape planning.

• Represent Flashpoint as a thought leader through publishing, social, and webinars.

• You will learn Flashpoint's vision, mission, strategy, and culture, and meet with your manager and key stakeholders across leadership, marketing, product, intelligence, sales, and customer success.

• You will get up to speed on Flashpoint's product and service offerings and the competitive landscape.

• You will analyze customer engagements and feedback to understand the business outcomes Flashpoint drives for them, and review prospect data to identify the biggest levers and blockers in the sales cycle.

• You will contribute to a GTM…