Manager, Creator Partnerships

Flo Sports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners.

Flo Sports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!

THE ROLE:

Flo Sports is seeking a Manager, Creator Partnerships to build and manage a network of influential creators who can help grow awareness, audience engagement and subscriptions across the Flo Sports portfolio.

This role will lead creator participation in major event campaigns, develop long-term relationships with trusted voices in our sports communities and create programs that extend Flo Sports’ reach to new and existing fans. The Manager will be based in the Content organization and work across Marketing, Sales, Production, PR/Communications, Global Partnerships and Rights Acquisition to integrate creators into promotional strategies before, during and after key events.

The ideal candidate understands that successful creator partnerships go beyond paid posts. They are built through authentic relationships, differentiated access, compelling storytelling and clear value for the creator, the audience, Flo Sports and its rights partners.

RESPONSIBILITIES:

• Develop and execute Flo Sports’ creator partnership strategy across established and emerging sports verticals.

• Identify, evaluate and recruit creators whose audiences, credibility and storytelling styles align with Flo Sports properties and business priorities.

• Build a diverse creator network that may include athletes, analysts, podcasters, filmmakers, social personalities and sport-specific experts.

• Establish scalable partnership models ranging from individual event activations to ambassador programs, talent integrations, and longer-term collaborations.

• Maintain a centralized creator database tracking audience profile, platform presence, sport expertise, relationship history, performance and partnership status.

• Stay current on creator-economy trends, emerging platforms and new formats that could expand Flo Sports’ reach.

• Incorporate creators into promotional plans for priority events, rights launches and subscription campaigns.

• Develop creator briefs that clearly communicate campaign objectives, audience, key messages, deliverables, deadlines, brand requirements and calls to action.

• Coordinate opportunities such as behind-the-scenes access, athlete interviews, venue experiences, broadcast appearances, social collaborations and original content.

• Manage campaigns from creator outreach and contracting through content approval, publishing, amplification and reporting.

• Build repeatable operating processes that allow Flo Sports to execute creator programs efficiently across multiple sports and event schedules.

• Ensure creator content is authentic to each partner while remaining aligned with Flo Sports’ brand, editorial standards and contractual obligations.

• Serve as the primary relationship owner for Flo Sports’ creator network.

• Develop partnerships that provide creators with meaningful value, including access, distribution, exposure, content opportunities and potential compensation.

• Collaborate with sports rights partners to identify creators who can support shared audience-development objectives.

• R…