Sales Strategist

Flo Sports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners.

Flo Sports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!

THE ROLE:

Flo Sports is currently looking for an Ad Sales Strategist to work within our sales & partnerships division developing custom, 360 programs for the company’s advertising partners. This position will be responsible for creating integrated campaigns that meet the needs of existing and potential partners and include sponsor ships, experiential, branded content and media.

The Sales Strategist will be tasked with developing compelling, custom data-backed partnerships to maximize revenue and drive client retention.

Creating collateral, developing custom programs/solutions, forecasting inventory, building media plans, and sourcing pertinent data to meet the specific KPIs of each partner.

RESPONSIBILITIES:

Leverage industry and internal knowledge to bridge Flo Sports’ creative capabilities and offerings to our prospects marketing objectives

Lead the entire RFP process from intake + initial brainstorm to final submission and any subsequent revisions

Maintain solid knowledge of industry standards, and proactively seek out new media and sponsorship opportunities across Flo Sports, leveraging market research and competitive analysis

Develop RFP responses, leveraging target market research data, performance data, custom mocks, and effective storytelling to deliver a custom program that meets client needs

Leverage 1st and 3rd party data sources to help drive client conversations forward and enhance sales materials

Maintain knowledge of Flo Sports internal content offerings ranging from O&O Events, activations, podcasts/shows and content executions/plans

Work directly with the Integrated Partnerships sales team to generate proactive collateral for clients and agencies, including but not limited to: case studies, one-sheets, media kits, 101 decks, custom pitch decks, etc.

Leverage design knowledge for development of sales assets and proposal presentations

Act as the liaison between the sales org and multiple departments including content, marketing, design, production vetting and brainstorming advertising solutions

Utilize sales lead generation platforms to identify partner prospects and leads for sales team Generate media plans, recommending ad placements and content channels based on client’s campaign objectives

Assist in the development of media, branded content and sponsorship pricing

KNOWLEDGE, SKILLS AND ABILITIES:

2-4 years of experience within sport industry around sponsorship development, sales strategy development and digital media

Demonstrate the ability to develop creative ideas and solutions

Knowledgeable in the sports sponsorship industry, with insights into recent spending trends and opportunities

Experienced in proposing, planning, evaluating, or pitching marketing campaigns

Experienced using 3rd party audience measurement platforms (com Score, Nielson, Quantcast, Google Analytics, etc.)Experience in proposal building and layout (Canva, PPT, Google Slides, etc.)Well-versed in digital media marketing platforms, including social, display, native, OTT and video

High level of attention to detail with analytical and problem-solving skills

Tech savvy and able…