Lifecycle Marketing Specialist

About Removery

Join us at Removery - the global leader in laser tattoo removal. We aim to normalize tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients’ removal or fading journeys.

Austin, TX, | ( Full Time )

Join us at Removery - the global leader in laser tattoo removal. We aim to normalize tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients’ removal or fading journeys.

Removery was formed in 2019 through a merge of the four leading tattoo removal brands. Now, with more than 160 studios located in the United States, Canada, and Australia, and over two million successful treatments to date – we have raised the standard for the entire industry.

Using best-in-class innovative Pico Way® laser technology, we ensure safe and effective tattoo removal. The foundation is in place continue growing globally, as we are committed to making tattoo removal safe and accessible to as many people as we can.

The Lifecycle Marketing Specialist will play a key role in driving customer engagement, retention, and revenue throughout the entire customer journey. Partnering closely with the broader Marketing team and our call center, this role is responsible for executing personalized, data-driven campaigns, managing, and optimizing automated life-cycle journeys, and continuously improving performance across all stages from acquisition through loyalty. This is an exciting opportunity for an analytical, growth-oriented marketer to deepen their expertise in lifecycle marketing while making a measurable impact on customer experience and business outcomes.

Lifecycle Program Execution

• Builds and deploys lifecycle marketing programs across email, push, SMS, and in-app touchpoints throughout the client journey
• Owns day-to-day program operations across lifecycle stages: welcome, onboarding, engagement, retention, win-back, and advocacy ensuring timely, accurate deployment
• Owns end-to-end onboarding programs ensuring new customers receive timely communications that drive early engagement
• Manages post-treatment follow-up sequences, coordinating send timing, content accuracy, and personalization
• Drives customer advocacy and referral program success by owning communication workflows, monitoring participation, and creating a seamless experience for advocates
• Partners with Call Center sales leaders to create customized journeys for new client acquisition and re‑engaging leads once in lifecycle journey.
• Partners with Product-Tech owners to continuously evolve lifecycle program through automations, tech integrations and evaluating new platforms to build lifecycle touch points across Removery’s customer base.

• Executes QA email and SMS campaigns in Salesforce Marketing Cloud, ensuring accurate audience targeting, correct send logic, and on‑time delivery
• Manages and refines automated customer journey workflows including triggers, wait steps, and branching logic
• Implements segmentation strategies using behavioral, demographic, and engagement data to deliver personalized, relevant content at scale
• Designs, executes, and analyzes A/B tests across subject lines, content, send times, and CTAs
• Enforces brand voice, tone, and compliance standards (CAN‑SPAM, TCPA) across all email and SMS communications, including opt‑out handling and suppression list management

• Plans and executes seasonal campaigns (Black Friday, holiday, etc.) coordinating copy, segmentation, and send schedules
• Drives revenue growth through…