Marketing Operations Manager

Position Overview:

For more than 30 years, Baxter Planning has helped the world's leading manufacturers transform their Service Supply Chains. We combine deep domain expertise with AI-powered technology to help customers optimize inventory, improve service levels, and reduce operational costs.

For more than 30 years, Baxter Planning has helped the world's leading manufacturers transform their Service Supply Chains. We combine deep domain expertise with AI-powered technology to help customers optimize inventory, improve service levels, and reduce operational costs.

As Baxter Planning continues to grow, we are looking for a Marketing Operations Manager to own and optimize our marketing technology ecosystem, campaign operations, marketing automation, and AI-powered workflows.

This is a highly hands‑on individual contributor role for someone who enjoys building, optimizing, and continuously improving marketing operations. You won’t simply define strategy, you’ll execute it. You’ll personally build campaigns, optimize workflows, launch automations, troubleshoot systems, train users, and identify new ways to improve marketing performance through technology and AI.

Success in this role comes from balancing technical expertise with operational excellence. You’ll partner closely with Marketing, Sales Development, Sales, and Revenue Operations to ensure campaigns execute flawlessly, leads move efficiently through the funnel, and marketing technology enables growth.

We’re looking for someone who enjoys solving problems, learning new technologies, experimenting with AI, and creating scalable processes that allow marketing teams to move faster and smarter.

• Own our modern marketing technology ecosystem
• Help shape our AI-enabled marketing strategy
• Build operational excellence across Marketing
• Work with emerging technologies including AI-powered prospecting and agentic workflows
• Make a visible impact in a growing B2B SaaS organization

• Own and optimize Baxter Planning's marketing technology stack, including Hub Spot, Salesforce, 6sense, Outreach, Zoom Info, Linked In Sales Navigator, Folloze, and other marketing platforms.
• Build, optimize, and maintain marketing automation workflows supporting lead generation, nurturing, lifecycle progression, segmentation, scoring, routing, and campaign execution.
• Ensure seamless integrations across marketing technologies while maintaining clean, accurate, and scalable data.
• Evaluate and implement new marketing technologies and AI capabilities that improve productivity, personalization, and campaign effectiveness.
• Leverage AI tools to automate repetitive tasks, improve data quality, accelerate campaign execution, and increase operational efficiency

• Own operational execution of integrated marketing campaigns from planning through launch, optimization, and reporting.
• Build, QA, launch, and optimize campaigns across:
  • Email
  • Webinars
  • Paid media
  • Events
  • ABM programs
  • Nurture campaigns
  • Outbound prospecting initiatives
• Manage campaign assets, audience segmentation, list management, QA, scheduling, deployment, and post-campaign reporting.
• Manage webinar and event operations including registrations, attendee management, Salesforce campaign synchronization, follow-up readiness, and reporting.
• Continuously improve campaign execution processes to increase speed, quality, and scalability

• Administer and optimize Sales Engagement platforms including Outreach and future agentic BDR technologies.
• Partner with Sales Development leadership to optimize outbound prospecting workflows and AI-assisted engagement.
• Support deployment and…