Senior Manager, Marketing

# Senior Manager, Marketing
** An Amazing Career Opportunity for a
**** Senior Marketing Manager, Textile Services Group!!*
* *
* Location:

** Austin, TX & EMEA, UK
** Job :
** 51404 The Senior Marketing Manager is the dedicated marketing leader for HID Textile Services, with a primary focus on accelerating growth of RFID-enabled linen and uniform management solutions. The role builds demand and market credibility with hotel operators, hotel groups and owners, commercial laundries, linen rental providers, and linen suppliers across priority markets.

Reporting to the VP, Textile Services, this hands-on role turns commercial priorities into high-impact campaigns, customer stories, digital programs, partner activation, and sales enablement. Success is measured by qualified pipeline, partner-sourced opportunities, customer engagement, market visibility, and conversion support for the Textile Services growth agenda
** Who are we?
** HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here:  and  
** Identification Technologies (IDT):
** IDT is creating trusted identities for IoT applications through Smart Components and Enabling Services. HID’s Identification Technologies powers the trusted identities of the world’s people, places and things through smart components and cloud services. We make it possible for people and organizations to transact safely, work productively, and travel freely. Our contactless identification and sensing (RFID, NFC, and BLE) components and solution enabling technologies address the dynamic requirements across multiple industries to wirelessly connect, identify, collect and manage data quickly and accurately across virtually any IoT application.

** As our
**** Senior Marketing Manager, Textile Services Group****, you’ll support HID’s success by:*
* * Owning the annual marketing strategy and operating plan for Textile Services, aligned to growth priorities in hospitality, linen management, uniform management, and RFID tags.
* Acting as the marketing partner to the VP, Sales, Product Management, Business Development, and regional teams; translating business priorities into clear campaigns, assets, and execution plans.
* Building a practical understanding of hotel operations and the linen ecosystem, including outsourced laundry, linen rental, linen suppliers, and on-premise laundry.
* Shaping customer segmentation, account-based priorities, and channel/partner marketing around the most attractive hospitality, laundry, and supplier opportunities.
* Leading, coaching, and developing marketing professionals.
* Developing and running integrated campaigns across digital channels, email, Linked In/social, content, webinars, events, and partner channels to generate and nurture qualified opportunities.
* Owning the creation and continuous improvement of digital assets, including web content, landing pages, email journeys, paid and organic social content, lead magnets, and campaign reporting.
* Leading high-visibility commercial projects from brief through delivery, including customer videos, case studies, testimonials, product demonstrations, and thought leadership content.
* Establishing campaign dashboards and lead-management rhythms with Sales to improve response speed, nurture quality, pipeline progression, and marketing ROI.
* Managing agencies, freelancers, and production partners by setting clear briefs, timelines, budgets, and quality standards.
* Developing differentiated messaging and value propositions for hotel operators, owners, management companies, commercial laundries,…