Senior Marketing Strategist

This role is considered a hybrid position for employees residing within a 40-mile radius of the Rochester, NY office and is expected to follow the company's hybrid work schedule.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP).

A Senior Marketing Strategist is a strategic marketing consultant who combines deep media marketing expertise with executive-level relationship management and consultative sales excellence to retain and grow high-value client relationships. This role serves as both a trusted performance advisor and strategic growth partner, translating complex campaign data into clear, credible insights that restore client confidence, demonstrate measurable ROI, and unlock expansion opportunities.

The Senior Marketing Strategist partners with clients to diagnose performance challenges, present data-driven optimization strategies, and position themselves as an irreplaceable member of the client's team.

Key Responsibilities:

• Translate complex campaign data into clear, credible performance narratives that identify root causes, unlock optimization opportunities, and restore client confidence
• Conduct deep-dive campaign audits to identify performance drivers and anomalies, leveraging proprietary data, media metrics, and market context to pinpoint root causes (e.g., audience targeting misalignment, bid strategy gaps, creative underperformance, platform algorithmic shifts)
• Develop and deliver performance narratives that move beyond surface metrics, explaining the "why" behind results and articulating clear connections between Butler/Till strategy, market conditions, and client business outcomes
• Synthesize campaign learnings into optimization recommendations that address specific client challenges and growth opportunities, supported by data, competitive intelligence, and best-practice benchmarks
• Maintain current knowledge of digital media platforms, algorithms, industry trends, and competitive dynamics to inform diagnostic insights and stay credible in client conversations

Key Responsibilities:

• Serve as a trusted advisor and strategic growth partner who deepens client relationships through consistent value delivery, proactive insights, marketing education, and expansion of Butler/Till's role in the client's business
• Develop and maintain high-touch relationship cadence with key clients, providing proactive insights, early identification of performance gaps, and customized strategic recommendations that drive continuous improvement
• Identify and act on organic growth opportunities by analyzing client performance data, market dynamics, and program adoption to surface expansion potential across channels, budgets, and service offerings
• Build and present strategic growth proposals that align with client business objectives, demonstrating clear ROI and competitive differentiation through performance diagnostics and optimization roadmaps

Key Responsibilities:

• Close the gap between strategy and execution by ensuring clients have the tools, knowledge, and confidence to succeed and expand with Butler/Till solutions
• Work directly with clients to translate performance insights into actionable campaign adjustments, providing hands‑on coaching on tactical optimization, marketing education, audience…