Field Marketing Manager

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, honored on Forbes’ list of America’s Best Startup Employers for 2025!

The Helper Bees (THB) was created to fill an obvious need in an underserved community. Inspired by love and brought to reality through passion and determination, The Helper Bees was founded to empower older adult citizens and their families in their search for quality, affordable in-home care providers. We do this by providing older adults the ability to easily review, choose, and access affordable quality in-home helpers.

The Helper Bees mission is to be the best in the world at finding & fulfilling the needs of older adults.

At THB, we define our company culture through our Core Values:

• Quickly iterate through solutions - We move at a fast pace which requires quick iterations to find a path to a repeatable solution
• Seek ways to create immediate impact - Be thoughtful and proactive in how you make an impact on your team. Actively look for ways to make a fast, positive impact.
• Bee the teammate you want to work with - We work as a team, help each other and encourage each other
• Ask questions, answer questions - You can't iterate through solutions if you don't ask the right questions which is why there is an expectation that questions should be asked. When you know the answer, being a good teammate means chiming in to get others up to speed.
• Take the time to celebrate wins - It's so easy for a team that is heads down to forget about all the great things they've accomplished. That's why we make it a priority to remind ourselves to create space to celebrate wins, big or small.

The Field Marketing Manager executes the events and in-person programs that build relationships and moves business forward with our customers, partners, prospects, and the broader industry.

This role is equal parts strategist, operator, and host. You will run the full lifecycle of our conference presence, customer and prospect dinners, and hosted experiences, from planning and logistics through on-site delivery and follow-up. You will also be in the room. You set the tone at the dinner table, work the booth, make the introductions, and make sure the people we invited are glad they came.

The right person is an experienced field marketer who is as comfortable building a run-of-show and chasing down a shipping quote as they are sitting between two carrier executives and keeping the conversation going.

None

• Build and execute the field marketing strategy in partnership with Sales and Marketing, including recommendations on where THB should attend, sponsor, speak, host, or skip based on audience, account opportunity, cost, and expected business impact.
• Treat each major field program as an integrated campaign, with clear objectives, target accounts, audience strategy, pre-event outreach, on-site engagement, and post-event follow-up.
• Partner with Sales and BDRs to identify priority accounts and contacts before each event, define meeting and relationship goals, and create a coordinated engagement plan.
• Own the post-event follow-up process across Marketing and Sales, including lead/account handoff, CRM capture, follow-up expectations, nurture opportunities, and tracking through pipeline progression.
• Build and maintain event ROI reporting that connects spend and activity to target-account engagement, meetings, qualified opportunities, pipeline influence, deal progression, customer expansion, and other defined business outcomes.
• Establish a consistent conference scorecard and use performance data to recommend where THB should increase, reduce, or change its field investment.
• Identify opportunities beyond the booth - executive dinners, private meetings, speaking opportunities,…