Director, Brand Communications

Overview

The Director of Brand Strategy & Communications leads the evolution, articulation and activation of the firm’s brand across internal and external audiences. Working closely with the Chief Marketing and Business Development Officer, firm leadership and the broader Marketing & Business Development (MBD) team, the Director is responsible for ensuring the firm communicates a distinctive, authentic and consistent market position that reflects its culture, capabilities and value to clients.

This role serves as both a brand strategist and change leader, helping the organization move beyond traditional communications toward an integrated approach to brand, reputation and storytelling. The Director will listen across the organization to understand the firm’s culture and strengths, translate those insights into compelling differentiation, and educate and engage lawyers and business professionals around how the brand should come to life.

Ultimately, the Director is responsible for developing a modern communications function that strengthens the firm's reputation, creates greater consistency across the client journey and helps Mc Guire Woods  communicate why the firm is meaningfully different in an increasingly competitive legal market.

Mc Guire Woods , one of the world’s leading law firms, has provided legal solutions to corporate, individual and nonprofit clients since 1834.Along with excellent benefits, Mc Guire Woods  offers most employees a hybrid remote option allowing flexibility and work-life balance.

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Brand Strategy & Evolution

• Lead the continued development and evolution of the firm's brand strategy, positioning, messaging architecture and narrative in partnership with the Chief Marketing and Business Development Officer and firm leadership.
• Develop a deep understanding of the firm's culture, client relationships, strategic priorities and competitive strengths through active listening and engagement with lawyers, clients, business professionals and other stakeholders.
• Translate those insights into clear, credible and compelling points of differentiation that can be consistently communicated across markets, practices, industries and audiences.
• Serve as a steward of the firm's brand, ensuring its positioning and identity are consistently reflected across communications, business development, digital channels, events and other client experiences.
• Continually assess how the firm's brand should evolve in response to changes in client expectations, the legal market, technology and the competitive landscape.

Organizational Leadership & Brand Adoption

• Lead the internal journey of building understanding and adoption of the firm's brand strategy across the MBD department and broader organization.
• Educate MBD professionals on the firm's positioning and provide frameworks, tools and guidance that enable teams to translate the brand into their respective areas of responsibility.
• Build support for evolving brand and communications strategies among senior leadership, lawyers and other key stakeholders by clearly articulating the business rationale, opportunity and intended outcomes.
• Serve as a strategic counselor to firm leaders on reputation, positioning, messaging and significant internal and external communications.
• Build partnerships across Business Development, Client Experience, Strategic Events & Branding, Marketing Technology, Digital, Media Relations and other functions to create a connected and consistent market presence.

Storytelling & Market Positioning

• Establish the firm's overarching storytelling strategy and identify the stories, proof points and…