Content & Social Contractor, FloElite

Flo Sports is a world-class sports media company strategically positioned to be the essential  destination for passionate sports fans, delighting them with live event coverage, breaking news,  highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day  by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport  verticals and hundreds of streaming partners.

Flo Sports is creating the home for college  conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling,  and more, and we are looking for innovative and passionate people like you to help us!

THE ROLE:

Flo Sports is looking for a Content & Social Contractor to support Flo Elite, our destination for Cross Fit and functional fitness competition.

This is a highly hands-on role for someone who deeply understands the Cross Fit community and knows how to turn live competitions, athletes and storylines into compelling social content that grows our audience and drives fans to watch on Flo Elite.

You’ll be the primary person responsible for Flo Elite’s social presence, including ideating, creating and publishing content around live events and maintaining an active, relevant presence between competitions. Because Flo Elite’s live event calendar is more concentrated than some of our other sports, this role requires someone who can find creative ways to keep the audience engaged even when there is not an event happening every weekend.

RESPONSIBILITIES:
Own the day-to-day content ideation and publishing for Flo Elite social channels

Build content plans around major Cross Fit competitions, athletes and storylines with the goal of driving viewership and subscription signups

Identify compelling narratives before live events and develop content that gives fans a reason to watch

Cover live events in real time by identifying key moments, clipping competition footage and publishing social content throughout the event

Work with additional Flo Sports support when needed during larger live events

Maximize Flo Elite’s live event assets by turning full-event replays into highlights, short-form clips, athlete-focused content, compilations and other formats that extend the life of each event

Maintain a consistent social presence between live events through athlete stories, competition storylines, evergreen content, archival footage, trends and other relevant Cross Fit content

Look for creative ways to keep Flo Elite relevant and active during gaps in the live competition schedule

Help establish the athletes, rivalries and broader narratives that make Flo Elite events feel must-watch

Develop social-first concepts designed to reach both highly engaged Cross Fit fans and broader fitness audiences

Travel to selected Flo Elite events to support on-site coverage and capture additional content

Create original video content when opportunities and resources allow

Coordinate with Flo Sports teams on event priorities, assets, marketing needs and broader promotional plans

KNOWLEDGE, SKILLS AND ABILITIES:

Deep knowledge of Cross Fit, functional fitness competition, athletes, events and the broader community

Strong understanding of what Cross Fit fans care about and which athletes, rivalries and storylines can drive interest

Experience creating social-first sports content, particularly short-form video and real-time event coverage

Ability to identify compelling moments from live competitions and quickly turn them into engaging social content

Strong instincts for building anticipation and narratives around live events

Experience independently managing social content from idea through publication

Strong video instincts and an understanding of what makes a clip, highlight or social moment…