Senior Paid Media Buyer

Job Overview

The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels - with an emphasis on ad platforms such as Meta, Tiktok, Snapchat, Twitter/X, and Applovin. This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. This role provides a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.

• Campaign and Platform Ownership: Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter/X, and Applovin. Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.
• Ad Building: Own the creation, management, and optimization of paid social media advertisements. Develop and implement ad copy and creative content that aligns with campaign objectives. Ensure that all ads meet platform guidelines and brand standards.
• Data Analysis: Analyze campaign performance data to identify trends, insights, and areas for improvement. Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Own the creative feedback loop, translating paid media performance data into actionable direction for the creative team
• Quality Assurance: Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials. Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.
• Ad Creative: Coordinate with the performance creative team to develop compelling ad visuals and strategy that resonate with target audiences. Provide feedback and suggestions to the creative team to enhance ad effectiveness. Ensure creative assets are received and launched in accordance with campaign deadlines.
• Campaign Management: Manage and optimize campaigns across all owned channels. Implement targeting strategies to reach the desired audience segments. Monitor and own budget allocation and adjust spend and bid controls to maximize campaign performance.
• Strategic Planning: Contribute to the development of campaign strategies and media plans. Participate in brainstorming sessions to generate innovative ideas for campaign improvement. Assist in the research and identification of new advertising opportunities and platforms. Demonstrate depth in creative analysis frameworks to identify what's working, what's not, and why
• External Partner Communication: Serve as the main point of contact for external ad partners and agencies for owned channels. Review, analyze, and share insights around campaign performance with external ad partners and agencies in a clear and concise manner.

• 5+ years of DTC Paid Media Buying and Growth Marketing experience
• Expertise in media buying across Meta, Tiktok, Snapchat, Twitter/X, and App Lovin
• DTC ad agency experience and/or in-house experience at a $100M+ DTC brand, a plus
• Familiarity with third-party analytics and attribution tools such as Northbeam, Triple Whale, Haus, and GA4
• Strong knowledge of incrementality, lift testing, and spend scaling
• Exceptional analytical skills with experience building and presenting performance reports
• Experience in audience segmentation, retargeting strategies, and A/B testing
• Strong communication and collaboration skills
• Proficiency in GSuite, Notion, Slack, and Loom for day-to-day productivity, documentation, and async communication