B2B Advertising Strategist

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

The Paid Advertising Strategist is responsible for owning the execution, performance, and growth of campaigns within their book of business. They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix.

They are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. The Strategist is excellent at providing insights and forward-thinking strategy to clients on an ongoing basis and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

• Full ownership and execution of performance marketing via paid social & paid media native platforms

  • Meta Ads, Tik Tok Ads, Pinterest Ads, Linked In Ads, Google Ads, Youtube Ads, Bing Ads
  • Effectively executing builds and production A-Z with redundancy across channels and 100% on time delivery
  • Lead execution of optimizations with regard to performance improvements relative to goals
  • Manage all client budgets and/or advise on budget changes based on your expertise with accurate budget pacing
  • Sufficient QA that results in no errors that would yield a negative impact to revenue for clients
  • Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.
  • Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.
  • Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.

• Effectively own strategic communication internally for client teams

  • Proactive internal…