Product Marketing Manager

Anza is a revolutionary platform that empowers solar and energy storage equipment buyers and developers to use advanced data and technology to compare more products and make confident decisions faster. The result is increased profit, reduced risk, and massive time-saving. With Anza, clients can focus on higher-value work without chasing down data or using manual tools. They can access real-time pricing and extensive technical, trade risk, counter party, and contract term data from 95% of the U.S. module supply.

Anza’s Effective $/Watt analytics enable users to evaluate modules based on production and installation costs. It provides energy storage lifecycle cost analytics across AC and DC battery systems. Anza’s vision is to help every utility-scale and DG buyer and developer make optimal design and procurement decisions.

Anza was born from internal tools at Borrego that maximized the financial value of its own projects. In 2021, Anza launched as a standalone application for broader industry use, furthering the company’s mission of accelerating the deployment of renewable energy.

At Anza, we don’t accept the status quo. We are driven by a culture of teamwork, a growth mindset and continuous improvement as we pursue our mission. Since its inception, we have surpassed our growth goals and are looking forward to continuing to build a great team and platform. We believe in having an ownership company culture, so we have implemented an attractive equity program.

Join us!

Anza is seeking a Product Marketing Manager to join our growing renewable energy software and advisory services company. This person will drive sales growth and platform adoption through clear positioning, compelling content, and strong sales enablement, grounded in customer conversations, research, and data analysis.

This position reports to the Senior Director of Marketing and is a strategic, execution-oriented role with the opportunity to make a significant impact on a growing company. It requires an excellent communicator and writer who is comfortable with:

• Collaborating with the product team, solutions engineers, sales, customer success, marketing, and external clients and partners;
• Building strong relationships with sales to turn customer intel into better positioning and sales tools;
• Adapting quickly as priorities evolve;
• Creating clarity from ambiguity; and
• Using frameworks to simplify messaging.

We seek a candidate with experience conducting B2B customer conversations and collaborating closely with product and engineering teams.

• Project manage cross-functional teams to plan and execute launches for new product features, service offerings, and changes in go-to-market strategy, working with product, marketing, sales, customer success, and leadership.
• Write product release materials, demo scripts, and knowledge center articles, serving as the product team’s voice to marketing, sales, solutions engineering, customer success, and leadership.
• Track launch impact, win rates, and sales asset usage to refine positioning and enablement.
• Maintain mastery of Anza’s value proposition and create audience-appropriate messaging for each product and persona.
• Develop and maintain customer persona segmentation.
• Lead competitive positioning, maintaining a current understanding of Anza’s competitive landscape.
• Train sales, solutions engineering, marketing, and customer success teams on releases, messaging, and proof points.
• Serve as the daily point person for sales on the demo environment, positioning, and customer proof points.

• Conduct customer interviews and develop customer proof points, including case studies, testimonials, references, and videos, partnering with the…