Strategic Account Manager

Beyond Menu Account Manager

Beyond Menu helps 15,000 independent restaurants win with digital hospitality — SEO, online ordering, guest engagement, retention, and revenue-driving tools built specifically for owner-operators. We're a leading revenue partner for independent restaurants in this space.

This person will own the restaurant's first 30–90 days after the sale --- understand the business + owner...complete implementation...prove measurable value...and build a Success Profile that allows Customer Success to continue the relationship without restarting discovery.

This is not a reactive support role --- we need someone who can analyze performance...identify the biggest opportunity or risk...make a clear recommendation...and confidently drive the customer toward action.

What You Will Own:

• Build a complete Restaurant Profile covering the restaurant's concept, market, operations, capacity, fulfillment model, technology, diner behavior + realistic performance potential
• Understand the Owner Persona --- what they care about...how they define value...which metrics they trust...where they are skeptical + how they prefer to communicate
• Drive setup, link insertion, product activation + the behaviors required to create the first measurable customer outcome within 30 days
• Compare expected performance to actual performance across orders, revenue, traffic, calls, directions, menu views, reviews, visibility, engagement + product adoption
• Diagnose whether performance gaps are caused by setup...adoption...discoverability...restaurant operations...market conditions...customer perception or something else
• Recommend the one or two actions most likely to improve the restaurant's results --- not overwhelm the customer with a generic feature list
• Identify implementation issues, adoption gaps, low perceived ROI, churn risk, Link Boost potential, multi-location opportunities + other appropriate expansion paths
• Build a personalized Success Profile documenting the restaurant's goals, KPIs, value proven, risks, growth opportunities, communication preferences + next best actions
• Transition the account to Customer Success only when it is stable...the context is complete...initial value has been demonstrated + the next step is clear
• Maintain strong operating discipline across CRM hygiene, documentation, follow-up commitments, task management + cross-functional execution

The 30/60/90 Customer Motion:

The goal is to understand the account...set realistic expectations...complete the required activation work + prove an early measurable win.

Validate the data-generated Restaurant Profile through structured discovery

Understand the owner's goals, priorities, skepticism, decision criteria + definition of value

Confirm the restaurant's operating model, kitchen capacity, growth constraints + current ordering ecosystem

Complete core setup, link insertion, activation + the adoption behaviors relevant to that restaurant

Clearly explain what Beyond Menu can influence + how value will be measured

Never make unsupported promises around orders or revenue

Document at least one credible and measurable customer outcome within the first 30 days

Success at Day 30 means:
We understand the restaurant + owner...core setup is complete...initial adoption is established + measurable value has started to become visible.

The goal is to turn early performance data + customer feedback into a focused plan for improvement.

Compare expected performance to what is actually happening

Identify the largest gap, strength, constraint or opportunity

Determine the actual root cause --- not just the surface-level symptom

Recommend the one or two actions most likely to materially improve the outcome

Confirm whether…