Vice President of Retail Sales

Great Opportunity for you as Vice President of Retail Sales!
Who we are:

We are Go! Retail Group, based in Austin, Texas, a national specialty retailer and the parent company to several iconic retail brands including Go! Toys and Toys”R”Us, Babies”R”Us, Attic Salt, Wonder World and other global brands. We are the world’s largest operator of holiday pop-up stores and operates hundreds of locations across malls, outlets, shopping centers, and lifestyle centers throughout the United States.

This is an exciting opportunity for a seasoned sales leader with a proven track record of building high-performing retail teams. If you are passionate about selling, developing talent, and driving results at scale, this role is for you.

As the Vice President of Retail Sales, you will provide strategic and operational leadership for 650+ stores nationwide. You will lead a retail leadership organization that includes Directors, District Managers, Area Managers and a retail operations team. This role is ideal for a driven, competitive leader with a strong desire to win in the retail marketplace.

This position reports directly to the CEO and COB and partners closely with a highly collaborative executive team. You will have a true seat at the table and direct access to company leadership. The successful candidate thrives in a fast-paced environment, brings positive energy, and values humor and teamwork. If this sounds like you, we’d love to hear from you.

We operate with a start-up mindset fueled by creativity, innovation, and a passion for retail. We are not a conventional retailer engaging products and create memorable experiences. You will work alongside collaborative, high-energy people who love retail, work hard, and genuinely enjoy what they do.

The Vice President of Retail Sales is responsible for driving profitable sales performance across our store fleet and executing strategies that optimized retail opportunities. This leader will train, mentor and motivate sales teams to achieve exceptional results while overseeing daily retail sales activity. The role requires close partnership and district and field leaders, regular performance analysis, and clear communication with the executive team to ensure successful execution of initiatives and strategic priorities.

• Develop and execute strategic action plans to achieve and exceed sales goals.
• Create, manage, and deliver against sales and financial targets
• Partner with merchandising teams to launch new products and sales programs that maximize performance
• Lead, mentor, and inspire a high-performing retail sales organization, setting clear and measurable objectives
• Oversee sales operations and retail partner relationships
• Establish and execute a strategic vision for retail presence across all U.S. locations
• Provide weekly executive reporting and midweek/final sales updates
• Build strong relationship with store managers and operators to drive operational discipline
• Design and deliver metrics-driven sales training programs for operators and store teams
• Respond to market trends by capitalizing on opportunities and correcting underperformance
• Plan, execute, analyze and report on retail promotions
• Test, innovate, and continuously improve sales strategies

• Proven ability to build strong, long-term relationships with retail leadership teams and executives
• Demonstrated credibility and professionalism in representing a brand internally and externally
• Strong leadership presence with the ability to influence at all levels of an organization
• Highly collaborative, adaptable, and solutions-oriented leadership style
• Strong analytical and financial acumen with data-driven decision‑making skills
• Proficiency with Microsoft Office tools (Outlook, Excel, PowerPoint, Word, Teams); SQL experience is a plus
• 7–10 years of multi‑site retail operations experience, including at least 7 years in senior management
• Experience leading retail growth and expansion across multiple markets; pop‑up retail experience preferred
• Proven project management and strategic planning capabilities
• Sales‑driven, high‑energy,…