Buyer​/Category Manager – GemCraft Studio

We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a team of approximately 450 people. Our products are sold through TV (Cable, satellite, Telco’s and OTA’s), our website, OTT, marketplaces, and social media.

We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL)- a publicly listed company in India. The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). VGL Group is a vertical business, having its own manufacturing and sourcing units in India, China, Indonesia, and Thailand.

We believe in supporting our community and protecting the environment with the purpose of Delivering Joy.

Our service to the community is run through our Your Purchase Feeds… program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, the UK, and the Germany for each item sold through all its platforms. Your Purchase Feeds… has current run rate of over 54,000 meals per school day and has provided over 50 million meals to kids in need in US, UK and India until now.

Our mission statement embraces the ambitious goal of distributing one million meals each school day to children in need by 2040. We believe that Your Purchase Feeds… provides more than just a meal: it feeds the hearts, minds, and futures of children.

We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2030. Our factories in India fully functions on solar power and has Platinum level LEEDS certified factory. Our US buildings are gold level LEEDS certified.

Shop LC is a leading interactive retailer offering jewelry , beauty, fashion, home décor, and lifestyle products through live television, digital commerce, and mobile platforms. With a mission of Delivering Joy, we combine product discovery, storytelling, and entertainment to create engaging shopping experiences for millions of customers.

• Shop LC is launching Gem Craft Studio, an exciting new DIY jewelry-making platform designed for hobbyists, makers, and professional designers.
• The platform will offer a comprehensive ecosystem of beads, findings, tools, lapidary supplies, and jewelry-making kits, supported by educational content, live demonstrations, and digital tutorials.
• Gem Craft Studio aims to become a leading destination for jewelry creators DIY.

• We are seeking an entrepreneurial Buyer / Category Manager to build and lead the Gem Craft Studio category from the ground up.
• This is a highly strategic and hands‑on role responsible for end‑to‑end category management, including product sourcing, vendor development, assortment planning, and collaboration with merchandising, production, marketing, and digital teams.
• The ideal candidate combines strong merchandising expertise with a passion for jewelry making and craft supplies and thrives in building new product categories.

• Build and manage the Gem Craft Studio DIY jewelry category.
• Develop a comprehensive product assortment strategy.
• Own category revenue, margins, SKU productivity, and inventory planning.
• Identify growth opportunities within the DIY jewelry ecosystem.

• Source and manage products across the DIY jewelry ecosystem:
  Category, Product Types.
• Beads – Gemstone beads, glass beads, specialty beads, freshwater pearl strands.
• Findings – Clasps, ear wires, jump rings, head pins, eye pins, bails, connectors.
• Jewelry Components – Cabochons, loose gemstones, charms, pendants, chain components.
• Tools & Supplies – Jewelry pliers, wire cutters, bead boards, mandrels, jewelry wire, storage systems.
• Lapidary Supplies – Rough gemstones, gemstone cutting tools, polishing equipment, gemstone tumblers.

• Develop DIY jewelry kits and curated bundles for beginners and enthusiasts.
• Create exclusive product assortments for TV and digital commerce.
• Collaborate with production teams for on‑air product demonstrations.

• Jaipur…