Buyer & Category Manager – DIY Jewelry Products

Entrepreneurial Buyer & Category Manager – DIY Jewelry Products

We are seeking an entrepreneurial Buyer & Category Manager – DIY Jewelry Products to build and grow one of our newest and most exciting product categories.

This role is ideal for someone who understands the DIY jewelry-making industry and has experience sourcing products, building vendor relationships, developing compelling assortments, and growing a profitable merchandise category.

You will own the category from strategy through execution—identifying new product opportunities, developing exclusive assortments, managing supplier partnerships, and collaborating with merchandising, marketing, production, and digital teams to deliver an exceptional customer experience across multiple sales channels.

If you're passionate about jewelry making, product development, and building a category from the ground up, we'd love to hear from you.

• Develop and execute the merchandising strategy for the DIY Jewelry Products category.
• Build a compelling assortment that appeals to beginners, hobbyists, and professional jewelry makers.
• Manage category performance, including sales, margins, inventory productivity, and product lifecycle.
• Identify market trends, customer needs, and opportunities to expand the category.

Source and develop products across key DIY jewelry categories, including:

• Gemstone, glass, crystal, metal, wood, acrylic, and specialty beads
• Jewelry findings, clasps, ear wires, jump rings, head pins, eye pins, and connectors
• Loose gemstones, cabochons, charms, pendants, chain, and jewelry components
• Jewelry-making tools, pliers, wire, storage solutions, bead boards, and accessories
• DIY jewelry-making kits and curated project bundles

Develop and manage relationships with domestic and international suppliers across key sourcing markets, including:

• India (gemstones, beads, and jewelry components)
• Thailand (silver findings and components)
• China (tools, components, and accessories)
• United States (specialty products, tools, and kits)

Responsibilities include:

• Identifying and onboarding new suppliers
• Negotiating pricing and commercial terms
• Managing product quality and supplier performance
• Driving product innovation and exclusive offerings

• Develop exclusive DIY jewelry kits and curated collections.
• Create product assortments that support TV, e-commerce, livestream, and digital sales.
• Partner with creative and production teams to develop engaging product presentations and educational content.
• Support seasonal launches, promotions, and merchandising initiatives.

Work closely with teams across the organization, including:

• Merchandising
• E-commerce
• Marketing & Social Commerce
• TV Production
• Inventory Planning
• Product Education
• Creative & Content Teams

• 5+ years of experience in buying, merchandising, category management, or product sourcing.
• Experience with in DIY jewelry, jewelry-making supplies, craft products, gemstones, beads, jewelry components, or closely related categories.
• Strong knowledge of jewelry-making materials such as beads, findings, wire, gemstones, charms, cabochons, and components.
• Proven success sourcing products, developing supplier relationships, and negotiating commercial agreements.
• Experience managing product assortments, pricing, margins, inventory, and category performance.
• Strong analytical, organizational, and project management skills.
• Excellent communication and cross-functional collaboration abilities.

• Experience developing DIY kits or craft-based product assortments.
• Experience sourcing products from international suppliers.
• Knowledge of gemstone materials and lapidary products is a plus.
• Experience supporting omnichannel retail, including e-commerce, TV retail, livestream commerce, or specialty retail environments.
• Passion for jewelry making, crafting, or creative hobbies.

You'll be successful in this role by:

• Building a differentiated and profitable DIY Jewelry Products category.
• Introducing innovative…