Reseller Sales Executive

Who we are

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape.

Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

The ideal candidate for this role will be located near one of our hubs:
Austin, TX;
Nashville, TN;
Burlington, VT;
Cherry Hill, NJ;
Rochester, NY;
Tampa, FL; or Santa Ana, CA.

You will be responsible for selling Asure solutions to resellers and Service Bureau Organizations (SBOs) including traditional payroll service bureaus, accounting firms, brokers and other benefits providers, financial institutions and any other entities. You will drive new business through developing and implementing a sound sales strategy, actively networking, cold calling, attending industry conferences and other creative methods for business development. You will work with existing and new resellers to generate business from their clients’ base, run discovery calls/demos, deliver compelling sales pitches to owners and senior executives, build strong relationships and solid pipelines and achieve and exceed sales quotas.

• Self‑generating and managing marketing generated leads to build a solid pipeline that assures quota attainment
• Setting up calls and meetings with decision makers primarily owners and senior executives
• Presenting the values of a partnership with Asure beyond just product features and functionality during all phases of the sales cycle
• Understanding the prospect’s business needs and market challenges
• Negotiating sound financial agreements that are win‑win solutions for Asure and clients
• Conducting product demonstrations and presenting the value of partnering with Asure with prospects and reseller clients
• Diligently recording sales activities in Salesforce and providing accurate and realistic sales projections
• Assisting new resellers in their onboarding to Asure Clients by providing sales training, product training, helping to set up demo sites, etc.

• Bachelor’s Degree or commensurate experience
• Minimum of 5 – 10 years consultative software sales experience
• Experience selling a Payroll, HCM or TLM SaaS solution preferred
• Strong organizational skills and the ability to multi-Task in a fast-paced environment
• Disciplined and self-motivated to exceed quota
• Experience managing multiple sales engagements effectively
• Proven relationship building and client service skills
• Proven ability to manage multiple projects at once, yielding exceptional results
• Pro‑active, results oriented and team-oriented approach to sales
• Experience with , Sales Loft and other virtual selling tools such as Go To Meeting , Zoom or other comparable tools
• Strong oral and written communication skills
• Proven track record of consistent over‑achievement of assigned sales quota

The base salary for this position is $85,000 – $95,000 based on relevant experience, skills, and industry knowledge. The compensation package also includes an uncapped commission structure. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay‑transparency laws. Applicants should apply via

• Medical, Dental, Vision, HSA, FSA – All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long‑Term Disability, and Short‑Term Disability
• 401K Program with 3% safe harbor contribution
• Employee Stock Purchase Program
• Fitness Reimbursement Program
• Self‑Managed PTO

To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

• Helping customers grow by getting the most from their human capital.
• Helping our employees grow personally and professionally.
• Growing relationships in our communities that inspire goodness.
• Grow shareholder value.

Be the most trusted Human Capital Management resource to entrepreneurs everywhere.

• Embrace Change
• Lead with Integrity
• Own the Outcome
• Deliver Awesome
• Be a Good Human

We are an equal opportunity employer.

Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.