Senior Account-Based Marketing Manager

We are looking for a Global Senior Account-Based (ABM) Marketing Manager to build and scale outbound ABM programs for Brightpearl by Sage across North America and UKI.

This role will build data-driven account prioritization, personalized outbound plays, and measurement frameworks that help Sales and SDR teams engage high-value ecommerce and omnichannel retail accounts. You will work closely with Sales, Performance Marketing, Rev Ops, Product Marketing, and Data teams to operationalize outbound using Mar Tech such as Salesforce, Outreach, 6sense, Crossbeam, and AI-enabled capabilities.

This is a highly visible role aligned to our FY26 global outbound initiative for Brightpearl and will play a critical part in maturing a structured, measurable outbound ABM motion.

• Outbound ABM programs for Brightpearl become repeatable, scalable, and measurable across North America and UKI.
• Sales and SDR teams have clear account prioritization, persona-based messaging, and outbound plays that improve account reach, engagement, and conversion.
• Existing marketing and sales technology is fully leveraged to improve outbound efficiency.
• Brightpearl meets or exceeds its FY26 outbound pipeline targets.
• Strong alignment is built across Marketing, Sales, Rev Ops, Product Marketing, and Data teams.

• Opportunity to build and mature outbound ABM strategy for our Brightpearl product from the ground up.
• Ability to shape how outbound ABM is executed for ecommerce and omnichannel retail accounts globally.
• High-impact role tied directly to revenue and a global FY26 priority.
• Strong leadership alignment and cross-functional support.

Brightpearl by Sage is a retail operations platform that manages everything after the buy button — from inventory and orders to fulfillment and accounting. It’s built for fast-growing ecommerce and omnichannel retailers who need to scale without operational bottlenecks, especially during peak periods.

You’ll have the opportunity to grow your career at a stable, global SaaS company whose products have been voted #1 in customer satisfaction and where we’re investing heavily in agentic AI for both our customers and our internal teams. You’ll collaborate with globally diverse, customer‑focused teams that value practical thinking and measurable impact. Our culture is guided by our mantra “We Do the Right Thing” and our values:
Human, Trust, Bold, and Simplify. We support flexible working and encourage giving back through our Sage Foundation, which provides every employee with 40 paid volunteer hours each year to support their communities.

3 days per week from our Austin office (2 days from home)

• 5+ years of hands‑on account‑based marketing experience, building ABM or target‑account programs in B2B SaaS
• You have built or scaled ABM programs that helped Sales and SDR/BDR teams prioritize accounts, personalize outreach, and generate qualified pipeline.
• Strong understanding of account‑based strategy, including ICP definition, buying groups, account prioritization, and persona‑based messaging.
• You are hands‑on with ABM, intent, sales engagement, or partner ecosystem platforms such as 6sense, Demandbase, Outreach, Salesloft, Crossbeam, or similar.
• You can connect marketing activity to business impact, including account engagement, meetings, sales‑qualified opportunities, accepted pipeline, new customer acquisition, and revenue contribution.

• Own and execute outbound account‑based marketing programs for Brightpearl by Sage (our retail vertical) across North America and UKI.
• Identify and prioritize ecommerce and omnichannel retail accounts aligned to Brightpearl’s ICP, buying groups, and revenue goals.
• Develop personalized ABM plays across 1‑to‑many, 1‑to‑few, and 1‑to‑1 motions based on account value, intent, and buying‑group insights.
• Establish outbound ABM best practices in partnership with SDR and Sales leadership to support consistent execution across teams.

• Act as the primary marketing partner to SDR leadership and outbound teams.
• Build and maintain outbound playbooks,…