Sales Representative, -Premise

Job Description

Reporting to the Area Manager, the Sales Representative, On-Premise is responsible for driving distribution, volume growth, and brand visibility within bars, restaurants, hotels, and entertainment venues across the assigned market. This role focuses on developing new on-premise accounts, strengthening existing customer relationships, and ensuring high levels of satisfaction and long‑term partnership.

The Sales Representative enhances brand presence by engaging directly with on-premise decision‑makers, including owners, general managers, beverage directors, and bartenders, to influence menu placements and purchasing decisions.

This position executes brand standards through effective menu listings, promotions, staff education, and point‑of‑sale activation to support overall sales objectives.

We have a competitive compensation package with a wide range of benefits for full‑time employees.

• All-In:
  Being Accountable; if it’s to be, it’s up to me.
• People:
  Growing and building partnerships within a family dynamic.
• Future Thinking:
  Innovative and disruptive in our approach.

• Account Management
  • Build and maintain strong relationships with on‑premise accounts including bars, restaurants, hotels, and entertainment venues.
  • Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
  • Maintain consistent customer contact and follow‑up to ensure satisfaction and long‑term partnership.
  • Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
  • Ensure proper pricing, distribution, and inventory levels across assigned accounts.
  • Resolve order, delivery, billing, and service‑related issues in a timely and professional manner.
  • Travel daily within the assigned territory to support account needs and sales objectives.
• Sales Execution
  • Meet or exceed monthly, quarterly, and annual sales goals.
  • Present and sell the MBG spirits portfolio using a consultative, solutions‑based selling approach.
  • Drive incremental sales through new distribution, menu placements, cocktail features, and back‑bar visibility.
  • Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.
• Brand Building & Activation
  • Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
  • Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
  • Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.
  • Ensure point‑of‑sale materials and brand standards are properly executed.
  • Serve as a brand ambassador for assigned portfolios within the on‑premise market.
• Reporting & Administration
  • Plan weekly routes, pre‑plans, and territory strategies to maximize productivity.
  • Accurately enter orders, account activity, and notes into the CRM system.
  • Track incentives, performance metrics, and program execution.
  • Maintain compliance with company policies and all applicable Texas alcohol regulations.
  • Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement.
• A high level of professionalism and confidentiality is crucial to this role.
• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
  • Being approachable at all times.
  • Being known as a trusted resource for knowledge and guidance.
• Desire to deliver excellence – Always looking for the very best product in what we do.
• Living Above the Line – Exhibiting ownership, accountability and responsibility.
• Engaged – Ensuring we all care about MBG and the work we do, from the top down.
• Responsive – We do what we say in a timely manner.
• Respected – As professionals, we are known for accuracy in all we say and do.
• Confident – Trust in our ability to be successful and make good decisions.

• Customer Focus:
  Dedicated to meeting the…