Senior Manager, Growth Marketing & Demand Generation

Hypori, Inc. is a high‑growth cybersecurity SaaS company transforming how organizations think about secure mobility. Our virtual workspace platform enables users to access enterprise apps and data from any mobile device—with zero data on the endpoint and total personal privacy.

Learn more at  Backed by $55M in funding from investors including UBS, AE Industrial Partners, Hale Capital Partners, and Great Point Ventures, Hypori is expanding into new commercial and regulated markets.

This is a builder role. The Director of Account-Based Marketing will take ownership of Hypori's ABM program end‑to‑end, from ICP segmentation and account selection through to pipeline influence and closed‑won attribution. The role requires hands‑on execution across a modern ABM tool stack, the ability to operate in a resource‑constrained environment, and a bias toward pipeline outcomes over activity metrics. The right candidate moves fast, instruments everything, and iterates based on signal, not opinion.

• Partner with sales for the account selection model and tiering framework (T1/T2/T3) across all GTM segments (Defense & Intelligence, DIB, Federal Civilian, and Financial Services) and maintain alignment with AEs and segment pod leads
• Design and execute multi‑channel ABM plays tailored by tier, persona, and buying stage, including direct mail, paid social, content syndication, and executive outreach sequences
• Lead bespoke, senior‑led engagement for Tier 1 accounts (large DIB primes, Federal agencies); deploy sequenced automation for Tier 2 and Tier 3 account coverage
• Own and operate the ABM tool stack (Clay, Zoom Info, Gong Engage, G2, Linked In Matched Audiences) including enrichment flows, intent‑trigger sequences, and account scoring
• Partner with the Senior Director of Marketing and Product Marketing Director to ensure ABM plays are backed by persona‑specific content; surface gaps and brief copy needs across battle cards, one‑pagers, and segment‑specific assets
• Champion CMMC compliance urgency as the primary conversion lever for DIB mid‑market accounts, ensuring messaging reflects compliance‑driven buying pressure
• Own ABM pipeline attribution (influenced, sourced, and accelerated) and deliver weekly and monthly reporting tied to segment ARR targets
• Define and document the handoff model between marketing‑owned Tier 1 outreach and SDR‑executed Tier 2/3 sequences; train SDRs on account context, messaging discipline, and CRM compliance
• Manage the ABM budget with a pipeline‑to‑spend lens; recommend, justify, and kill spend based on performance data without escalation
• Continuously evaluate and introduce tools, signals, and methodologies that improve account penetration, engagement velocity, and pipeline conversion

• Bachelor's or Master's degree in Marketing, Business, or a related field; relevant certifications a plus
• 6+ years of B2B marketing experience with 3+ years directly owning and operating an ABM program, not just supporting one
• Demonstrated experience building account tiering models, engagement plays, and pipeline attribution frameworks from the ground up
• Hands‑on experience with Clay, Zoom Info, or equivalent enrichment and orchestration tooling in a production GTM environment
• Proven pipeline attribution methodology, not just campaign or MQL reporting
• Experience marketing into Federal, Defense, or regulated enterprise verticals strongly preferred; familiarity with CMMC, FedRAMP, or ITAR compliance environments a plus
• Proficient in ABM platform tooling including intent signal platforms (G2, Bombora), Linked In Matched Audiences, and sequencing tools (Gong Engage, Outreach, or equivalent)
• Hands‑on experience with CRM platforms (Salesforce preferred) and account‑level attribution reporting
• Comfortable operating without a team beneath them at the outset; able to build, execute, and report independently while headcount scales with performance
• MEDDPICC fluency or equivalent enterprise qualification methodology a plus
• Proven ability to work cross‑functionally with Sales, Rev Ops, and Product Marketing to align messaging, coverage models, and pipeline goals
• Exceptional communication skills with the…