Market Development Representative, Don Ramon; Texas

Job Description

Reporting to the Trade Marketing Manager, the Market Development Representative, Don Ramon focuses on driving growth in tequila-focused markets through strategic brand-building initiatives and strong partner engagement. This position is responsible for executing sales and marketing strategies, identifying and developing key On‑Premise relationships, and organizing impactful promotional events. The ideal candidate demonstrates a deep knowledge of the tequila category, excels in brand education, and brings experience in executing effective market activation plans to meet performance targets.

Acting as a vital liaison between the Don Ramon Brand team (MX Based) and the Mexcor International sales team, this position will be instrumental in translating local brand strategies into impactful trade marketing plans and channel activations.

• Develop and execute brand‑building strategies in designated tequila markets.
• Ensure consistent brand representation across all touchpoints in the market.
• Support long‑term brand positioning through local market insights and initiatives.

• Identify and engage with key partners, including On‑Premise accounts, influencers, and event organizers.
• Build strong relationships to support collaborative promotional opportunities and brand alignment.

• Execute On‑Premise strategies to increase visibility and consumer engagement.
• Support account staff with product training and sell‑through initiatives.

• Organize and participate in promotional events, brand activations, and tastings.
• Ensure high‑quality execution and alignment with brand guidelines.

• Conduct brand and product education sessions for trade partners, account staff, and consumers.
• Serve as a subject matter expert on tequila to elevate category knowledge and enthusiasm.

• Monitor and report on the effectiveness of marketing campaigns and activations.
• Provide insights and recommendations to optimize future strategies and ROI.

• A high level of professionalism and confidentiality is crucial to this role.
• Establish and maintain effective working relationships with staff, department leaders, and executive leadership with the purpose of:
  • Always being approachable.
  • Being known as a trusted resource for knowledge and guidance.
• Desire to deliver excellence – Always looking for the very best product in what we do.
• Living Above the Line – Exhibiting ownership, accountability, and responsibility.
• Engaged – Ensuring we all care about MBG and the work we do, from the top down.
• Responsive – We do what we say in a timely manner.
• Respected – As professionals, we are known for accuracy in all we say and do.
• Confident – Trust in our ability to be successful and make good decisions.

• Customer Focus:
  Actively seeks to understand customer needs and perspectives. Ensures that the voice of the customer is considered in decision‑making. Builds lasting customer relationships to drive satisfaction and loyalty.
• Business Acumen:
  Understands market trends, competitive landscape, and business strategies. Uses this knowledge to identify opportunities and drive profitable growth. Balances short‑term and long‑term business objectives effectively.
• Strategic Agility:
  Anticipates future trends and their implications for the business. Quickly grasps new concepts and can pivot strategies when necessary. Is comfortable with ambiguity and able to make informed decisions amid uncertainty.
• Influence and Persuasion:
  Skilled in presenting ideas and convincing others to adopt them. Can effectively communicate the value proposition of products and services, leading to successful sales outcomes. Builds consensus and inspires action across different levels of the organization.
• Results Orientation:
  Focuses on achieving key business outcomes and targets. Demonstrates a strong drive for results by setting high‑performance standards and working diligently to exceed them. Continuously monitors performance metrics and adapts strategies to ensure success.

• Physical demands with activity or…