Senior Global GTM Enablement Manager

## Senior Global GTM Enablement Manager Apply remote type:
Hybrid locations:
Austin, TXtime type:
Full time posted on:
Posted Todayjob requisition :
JR102754#
** Welcome to the Agentic Commerce Era**## At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of Big Commerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market.

We believe in harnessing AI responsibly to unlock new possibilities, and we’re looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what’s possible in their role. Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce, this is the place for you.

Commerce is seeking a
** Senior GTM Enablement Manager
** to be a facilitator, and revenue-focused practitioner who thrives at the intersection of instructional design, live delivery, and measurable behavior change. This role owns the design and global execution of seller-facing enablement programs that equip the full revenue org — AEs, SDRs, Account Managers, CSMs, and their managers — to perform at a higher level in the field.

Reporting to the Sr. Manager, Global GTM Enablement, you'll partner closely with the GTM Enablement Lead and cross-functional stakeholders to turn capability gaps into high-impact programs. You design for retention, not just delivery. You build for the sales cycle, not the training calendar. And you use every tool available — including AI — to produce content faster, reinforce more effectively, and measure what actually matters.

This is not a coordination role. It is a senior execution role for someone who has deep design and facilitation craft, genuine AI fluency, and the presence and credibility to stand in front of a global sales team and make the content stick.### Enablement Architecture & Program Strategy
* Own the end-to-end architecture for seller enablement programs across the revenue org (AEs, SDRs, AMs, CSMs, and managers), translating GTM priorities into capability roadmaps and sequenced learning journeys.
* Diagnose performance gaps using field signal (Gong), pipeline data (Salesforce), and stakeholder inputs, then convert those insights into programs with clear learning objectives, behavior outcomes, and reinforcement plans.
* Design enablement as field operating systems, not events—playbooks, talk tracks, discovery guides, objection handling frameworks, and manager coaching tools that show up in real deals.
* Standardize repeatable enablement frameworks, templates, and production workflows so the org ships faster with consistent quality.### ### Live Facilitation & Skill-Building Delivery
* Facilitate high-impact live and virtual sessions for mixed-tenure GTM audiences, balancing clarity for new team members with credibility and usefulness for senior sellers.
* Design sessions to create behavior change (practice, debrief, feedback loops), not passive consumption—built around real deal scenarios and the current quarter’s motions.
* Partner with SMEs to turn product/strategy content into seller-ready narratives, talk tracks, and customer-facing conversation patterns.### ### Manager-First Reinforcement System
* Build a manager-first motion for major programs: manager previews, coaching guides, reinforcement prompts, and accountability mechanisms that drive adoption after training.
* Equip frontline leaders with lightweight reinforcement that fits existing cadences (team meetings, deal reviews, 1:1s) without creating calendar drag.
* Develop monthly “manager enablement kits” that make it easy for leaders to coach to the behavior standard.### ### AI-Accelerated Content & Workflow Automation
* Use AI as a true production accelerant to generate first drafts of…