Director of Sales, Events & Marketing

The Director of Sales, Events & Marketing has direct oversight of the Sales and Event operations of the hotel. Responsibilities include the Sales, Marketing and Events Budget/P&L, revenue forecasting, advertising, marketing, developing and writing business plans, and ownership meetings. Additionally, this role leads the development and implementation of both short-term and long-term strategies in all sales, catering and marketing channels to achieve hotel's revenue goals and increase market share performance.

The Director of Sales, Events & Marketing leads sales and event managers, trainees, interns, and administrative staff. They manage recruitment and hiring of sales and event services staff, training, managing and coaching managers in their selling and servicing process in order to meet company goals and maximize hotel revenues. Must be able to train and monitor the group and transient contractual agreement process, quoting rates, sending referrals, setting traces, and the management of retention, reactivation, and acquisition accounts.

The Director of Sales, Events & Marketing reports directly to the General Manager with oversight from the Regional Vice President of Sales and Events.

Duties include:

* Responsible for short and long term planning and the management of Event Sales and Event Planning

* Develop and recommend the budget, marketing plans and objectives and manages within those approved plans

* Maintain or exceed budgeted sales and profits in all event areas

* Develop and implement effective marketing plans for generating catering revenues

* Experience evaluating each piece of event business to ensure business can be properly serviced

* Monitor sales performance of Event Sales Managers

* Ability to put together creative and innovative menus based on skills of the kitchen

* Work closely with Chef on pricing specialty menus

* Train, supervise and work with event staff, in order to solicit and book banquet and event functions, as well as the planning, merchandising and execution of the functions

* Work closely with Banquet Manager and their team to create and ensure quality levels are being met on a daily basis as well as enhancing overall banquet set-ups

* Leads event team to build long-term, value-based customer relationships that enable achievement of hotel Event sales objectives

* Administer all phases of the event department, including but not limited to sales, planning, marketing, servicing and administrative procedures

* Coach and counsel employees to reflect Hyatt service standards and procedures