Director of Sales, Events & Marketing

Summary

The Director of Sales, Events & Marketing has direct oversight of the Sales and Event operations of the hotel. Responsibilities include the Sales, Marketing and Events Budget/P&L, revenue forecasting, advertising, marketing, developing and writing business plans, and ownership meetings. Additionally, this role leads the development and implementation of both short-term and long-term strategies in all sales, catering and marketing channels to achieve hotel’s revenue goals and increase market share performance.

The Director of Sales, Events & Marketing leads sales and event managers, trainees, interns, and administrative staff. They manage recruitment and hiring of sales and event services staff, training, managing and coaching managers in their selling and servicing process in order to meet company goals and maximize hotel revenues. Must be able to train and monitor the group and transient contractual agreement process, quoting rates, sending referrals, setting traces, and the management of retention, reactivation, and acquisition accounts.

The Director of Sales, Events & Marketing reports directly to the General Manager with oversight from the Regional Vice President of Sales and Events.

• Responsible for short and long term planning and the management of Event Sales and Event Planning
• Develop and recommend the budget, marketing plans and objectives and manage within those approved plans
• Maintain or exceed budgeted sales and profits in all event areas
• Develop and implement effective marketing plans for generating catering revenues
• Experience evaluating each piece of event business to ensure business can be properly serviced
• Monitor sales performance of Event Sales Managers
• Ability to put together creative and innovative menus based on skills of the kitchen
• Work closely with Chef on pricing specialty menus
• Train, supervise and work with event staff, in order to solicit and book banquet and event functions, as well as the planning, merchandising and execution of the functions
• Work closely with Banquet Manager and their team to create and ensure quality levels are being met on a daily basis as well as enhancing overall banquet set-ups
• Leads event team to build long-term, value-based customer relationships that enable achievement of hotel Event sales objectives
• Administer all phases of the event department, including but not limited to sales, planning, marketing, servicing and administrative procedures
• Coach and counsel employees to reflect Hyatt service standards and procedures

• Relevant Sales and Event Services experience
• Demonstrated ability to effectively interact with people of diverse socioeconomic, cultural, disability, and ethnic backgrounds
• Professional presentations skills
• Prior hotel experience required, preferably in a Director role
• Must be a caring leader that builds trust and engagement by cultivating genuine relationships.
• Innovative thinker that will challenge business processes and concepts in order to drive results.
• Must be creative and strategic in developing marketing/advertising campaigns and be managing various social media platforms
• Clear, concise written and verbal communication skills
• Excellent organizational and time management skills
• Must be proficient with computers as well as Microsoft Word, Excel and the internet
• Comfortable with sales and revenue systems/programs
• Flexible to work some nights and weekends when necessary based on business and staffing needs