Demand Generation Manager

Welcome to the Agentic Commerce Era At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of Big Commerce , Feedonomics , and Makeswift , we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market.

We believe in harnessing AI responsibly to unlock new possibilities, and we’re looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what’s possible in their role. Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce, this is the place for you.

Job Description:

Demand Gen Manager, Retail Commerce & Feedonomics

Location:

Austin

Reports to:

About the Role We’re looking for a data-driven Demand Gen Manager to own integrated, pipeline-generating programs for our Retail Commerce platform and Feedonomics business. This role is built for an Account-Based Marketing (ABM) practitioner who has run demand programs against large, named retail brands and knows how to move enterprise buying committees. You will lead targeted, multi-channel campaigns across digital, email, event, and partner channels, with account-based motions at the center.

This is a hands-on role for an experienced demand generation marketer who thrives at the intersection of account strategy, analytics, and execution, and who brings deep expertise in the commerce platform and retail technology ecosystem.

As a key member of our marketing team, you’ll build and optimize multichannel campaigns that engage our target audiences, accelerate sales velocity, and amplify our brand presence across digital and in-person environments. You’ll also partner closely with product marketing, sales, and partnerships to connect strategy to revenue outcomes.

What is Feedonomics?

Feedonomics is our product feed management platform. It gets retail brands’ product catalogs onto the channels where they sell, including Google Shopping, Amazon, Meta, and Walmart, cleanly and ency with feed management, product data, and marketplace selling is a strong advantage.

Key Responsibilities Own the demand generation plan:
Develop and execute a data-informed annual strategy aligned to revenue goals, audience segments, and product priorities.

Primary focus on large Retail Commerce brands and Feedonomics, run as account-based (ABM) programs against a defined set of named, high-value target accounts.

Lead account-based, multi-channel programs:
Build integrated ABM campaigns for target retail accounts spanning paid digital (search, display, social), email nurtures, webinars, virtual and in-person events, and partner activations, coordinated with sales on named-account plays.

Build the ABM muscle:
Stand up and scale the account-based toolkit, including personalized offers, custom landing pages, account-specific content and nurtures, and the plays and templates the team can reuse across target accounts.

Secondary, non-ABM scope:
Run broader-reach demand programs for mid-market retail on Big Commerce (BC), complementing the account-based work with scaled campaigns and nurtures for mid-level retail accounts.

Develop the measurement framework:
Establish KPIs, track pipeline contribution, analyze conversion performance, and continually optimize ROI across programs.

Drive cross-functional collaboration (critical):
Partner closely with product marketing, content, sales, and sales development to align on target accounts, ensure message consistency and campaign follow-up, and close the loop on performance. Strong cross-functional partnership is essential to this role.

Activate partners to amplify campaigns:
This role does not lead partner marketing, but works closely with the partner team to have partners amplify and extend campaigns and to optimize joint spend. Also manages agency,…