Sales Development Representative

Role Overview

At Magnet Forensics Inc, the Sales Development Representatives are the front lines of the customer experience. Working closely with the Sales and Marketing teams, the Sales Development Representative (SDR) is a key player in our strategic growth plans. Through a combination of top‑of‑funnel activities, including both inbound lead response and outbound prospecting, the SDR will generate and qualify sales opportunities for our Account Executives.

The most exciting part of this role is the opportunity for growth. At Magnet Forensics, successful SDRs will learn the fundamentals of sales and marketing, providing a foundation for a career in business development, sales, marketing and more.

We are looking for a candidate who is passionate about developing new skills and building a network of peers and mentors. You are motivated by healthy competition, eager to lead a winning group or team, and resilient in the face of adversity. You are naturally curious, consistently looking for novel ways to solve problems and improve processes.

• Qualify all sales leads generated by marketing, based on defined lead qualification criteria.
• Leverage prospecting strategies, including phone, email, and social networking to connect with prospective customers, identify their needs and challenges, and qualify their interest.
• Work closely with our sales team (Account Executives) to schedule discovery meetings with sales‑ready leads/prospects.
• Leverage a variety of marketing and sales tools that will be available for your use to maximize your efficiency and effectiveness, including prospecting tools (e.g., Sales Loft, Zoom Info, Linked In Navigator) and marketing automation tools (e.g., Pardot).
• Manage new contacts via our CRM platform (Salesforce) to ensure accuracy for long‑term pipeline development.
• Provide friendly and knowledgeable service to prospects on a consistent basis and build strong relationships.
• Work as part of a cross‑functional team and build strong relationships across the organization.
• The primary focus of this role is inbound lead response with additional attention on outbound prospecting.

• You want to be part of a high‑growth software company that always puts its customers first.
• You have a never‑give‑up attitude and are an organized self‑starter with excellent follow‑through, demonstrating initiative.
• You are goal‑oriented and full of drive, with an innate desire to succeed.
• You have 2+ years of experience in sales or customer‑service roles and can work under pressure.
• You have a university degree or college diploma in business, marketing, or equivalent, and you leverage it to be a critical thinker who enjoys solving complex challenges.
• You are comfortable with change.
• You have strong analytical, relational, and negotiation skills, as well as excellent verbal and written communication skills.
• You have proficiency in Microsoft Office and a solid understanding of social media tools like Linked In and Twitter.
• You have experience working with a CRM system like Salesforce.
• You are familiar with and have prior exposure to the lead funnel process—lead generation, lead follow‑up, and lead tracking.
• You have prior experience with lead prospecting software tools and/or chatbot monitoring.
• Proficiency in an additional European language is considered an asset.

The compensation range is for the primary location for which this job is posted. The actual compensation may vary depending on location and job‑related factors such as qualifications, experience, knowledge, and skills. The salary range for this role is $50,000 – $75,000 CDN a year.

• Generous time‑off policies
• Competitive compensation
• Volunteer opportunities
• Reward and recognition programs
• Employee committees and resource groups
• Healthcare and retirement benefits

Position Type: Current Vacancy

Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law. We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process.

Please contact  if you require any accommodations.

All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Refusal to consent to a background check may be grounds for revoking an offer of employment.