Senior Vice President of Global Alliances

Responsibilities

• The SVP, Global Alliances will lead the strategy, development, and execution of our global partner ecosystem to accelerate growth, drive customer success, and expand market reach
• Reporting to the Chief Revenue Officer, this executive will be responsible for evolving the alliances organization from a primarily relationship-oriented and support-focused function into a commercially driven growth engine with clear accountability for pipeline generation, revenue contribution, and market expansion
• This role requires a leader with deep experience building high-performing partner organizations, driving cultural change, and establishing measurable business outcomes through strategic alliances
• The successful candidate will shape how Sprinklr engages with partners, elevate expectations for partner performance, and create scalable programs that drive joint customer acquisition, expansion, and long‑term value creation
• This role will also be instrumental in leading a strategic transformation of the Alliances function, evolving from a historically overlay, influence-based model into a true revenue‑generating partner organization
• The SVP will establish clear accountability for pipeline creation, sourced and co‑sold revenue, and services attach, ensuring partners are embedded as a core growth engine of the business
• This includes driving a shift in mindset, operating rhythms, and incentives across both internal teams and partners to prioritize measurable business outcomes, speed to value, and customer impact
• Lead the ongoing transformation of Sprinklr’s partner ecosystem by establishing a performance-driven operating model focused on revenue impact, pipeline creation, and customer growth
• Drive a cultural shift across the alliance’s organization, reinforcing accountability, measurable outcomes, and strategic partner engagement
• Develop and execute a partner strategy that aligns investments and resources with the partners most capable of delivering meaningful business results
• Establish and operationalize a partner‑sourced and partner‑influenced revenue model, with clear attribution, accountability, and forecasting rigor
• Embed partners into the full customer lifecycle, from pipeline generation through services delivery and expansion
• Drive co‑sell discipline and execution excellence with Sales, including joint account planning, deal inspection, and governance
• Define and enforce rules of engagement (ROE) that prioritize speed, clarity, and customer outcomes across partner and direct sales motions
• Scale partner‑delivered services capacity to increase attach rates, accelerate time‑to‑value, and improve gross margins
• Build and scale industry‑specific and solution‑based partner plays (e.g., CX, Contact Center, AI‑driven insights)
• Drive joint strategies with top partners, including co‑innovation, co‑marketing funds, and executive alignment
• Develop and implement partner enablement frameworks including training, certifications, and sales toolkits
• Establish and monitor KPIs to measure partner performance, pipeline contribution, and customer impact
• Lead Quarterly Business Reviews (QBRs) and Annual Reviews to ensure alignment and accountability
• Partner with Product, Marketing, Sales, and Customer Success to ensure seamless execution of joint initiatives
• Collaborate with the Partner Program team to evolve competencies, tiers, and incentives
• Serve as the executive sponsor for key alliances, ensuring strategic alignment and executive engagement
• Grow and scale a nascent and immature channel
• Drive global expansion through regional reseller recruitment and enablement
• Co‑develop joint value propositions and go‑to‑market strategies with partners
• Leverage partner insights to inform product innovation and market strategy
• Ensure rigorous governance, reporting, and communication across the partner ecosystem
• Develop and execute a service delivery strategy that leverages both internal resources and external partners to maximize customer success and operational efficiency
• Continuously assess market trends, partner needs, and competitive dynamics to refine strategy

• Deep understanding of partner business models, market dynamics, and…