Head of Sales Europe

We are conducting a confidential search for a senior Head of Sales Europe on behalf of an established international manufacturer within the ProAV sector.

This appointment forms part of a broader commercial transformation and growth programme across the European business.

The Opportunity

This is a pure leadership role with full accountability for the performance of an established, multi-country reseller network generating eight-figure annual revenue.

The successful candidate will inherit an existing European sales team and will be responsible for strengthening commercial discipline, improving forecasting accuracy, and driving greater performance accountability across the region.

Key Responsibilities

• Lead, coach and develop a multi-country direct sales team across Europe.
• Improve forecasting accuracy, pipeline visibility and KPI discipline.
• Drive structured sell-through initiatives in partnership with the marketing team.
• Accelerate revenue growth across an established reseller and distribution network.
• Strengthen pricing governance and improve channel consistency.
• Raise performance standards through effective coaching and accountability.
• Act as the commercial link between Sales, Product Management, Operations and Marketing.

The Mandate

The business is moving from a period of operational consolidation into its next phase of commercial growth.

Key priorities include:

• Re-energising channel engagement and increasing field presence.
• Improving sales discipline, forecasting and performance management.
• Bringing greater structure, consistency and accountability to commercial execution.

This is a leadership position with no personal sales target. Success will be measured by:

• Team performance
• Strategic execution
• Revenue growth
• Forecast accuracy

Candidate Profile

We are seeking a senior sales leader from a hardware manufacturing background with:

• Proven experience leading multi-country reseller and distribution networks across Europe.
• Strong forecasting, pipeline management and sales governance capability.
• A track record of improving team performance through coaching, structure and accountability.
• Strong commercial acumen with the ability to influence across Sales, Product, Marketing and Operations.
• The confidence to make clear people, performance and organisational decisions.

Experience with in professional ProAV, Broadcast or a closely related technology sector is highly desirable.