General Manager, Head of Growth - Zlayt AI

General Manager, Head of Growth, Zlayt AI About Zlayt AI

Zlayt AI is a litigation automation platform built exclusively for personal injury law. From demand letters and deposition summaries to discovery responses and case analysis, Zlayt equips law firms with intelligent tools that draft faster, think strategically, and deliver results without friction, setup, or compromise.

We're an early-stage, product-led company building the category-defining GTM motion for legal AI in a large, underserved niche. This is a rare opportunity to build the commercial engine, strategy, sales, marketing, and customer success from the ground up, working directly with the founding team.

Zlayt AI is looking for a General Manager, Head of Growth to own go-to-market strategy end-to-end and build the initial commercial function across Sales, Marketing, and Customer Success. This is a hands-on, builder role: you'll set the GTM strategy and execute it personally in the early days, then hire and scale the team as traction grows.

Initially, the General Manager will operate across strategy, go-to-market, customer success, partnerships, and business operations, working directly with the CEO to build the company from the ground up. As Zlayt AI scales, the role will increasingly focus on leading and growing the commercial organization while maintaining accountability for overall business performance

You will report directly to the CEO/founding team and be the most senior commercial hire in the company, with a mandate to define how Zlayt wins, retains, and grows law firm customers in a specialized, relationship-driven vertical (legaltech/SaaS for personal injury law).

This role is ideal for someone who has operated in early-stage SaaS, understands vertical/niche B2B sales motions, and wants ownership over building a GTM org rather than inheriting one.

• Define and continuously refine Zlayt's go-to-market strategy: target segments, ideal customer profile (ICP), pricing/packaging input, channel strategy, and competitive positioning within the personal injury legal tech market.
• Translate product capabilities (demand letters, deposition summaries, discovery responses, case analysis) into a clear value proposition and messaging framework for law firm buyers and users.
• Set GTM goals, pipeline targets, and success metrics; report progress and market insights directly to the founding team/board.

• Build and run the sales motion from first principles — outbound/inbound pipeline generation, demos, trials, negotiation, and close, initially as the primary seller.
• Design the sales process, CRM/tooling stack, and qualification criteria appropriate for a niche legal buyer (attorneys, firm partners, office managers).
• Hire, onboard, and manage the first sales hires as volume grows.

• Own top-of-funnel strategy: positioning, messaging, content, and channel selection (e.g., legal industry events, referral/network-driven channels, digital demand generation) suited to a specialized legal audience.
• Partner with or manage contractors/agencies as needed until in-house marketing hires are justified.
• Build early brand and category awareness within the personal injury legal community.

• Design the onboarding, adoption, and renewal/expansion motion to ensure law firms see fast time-to-value and become long-term reference customers.
• Own retention and expansion metrics (NRR, churn, usage/adoption) and feed customer insight back into product and sales strategy.
• Build repeatable playbooks for onboarding and account growth as the customer base scales.

• Recruit, hire, and develop the first Sales, Marketing, and CS team members as the function scales beyond a single leader.
• Establish the operating cadence, tooling, and reporting rhythm for the commercial org.

• 5+ years in GTM, revenue, sales, or growth leadership roles, with meaningful time in early-stage/seed B2B SaaS (comfortable operating without established playbooks or large teams).
• Demonstrated experience owning GTM strategy and personally executing it — this is not a role for a pure strategist or a pure individual…