Sales Engineer - Austin

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Full Time Austin, TX, US

9 days ago Requisition

Beckhoff Automation is seeking a Sales Engineer to join our South regional team, focused on Central Texas territory. The Sales Engineer will leverage both technical expertise and commercial acumen to drive growth, build trusted customer relationships, and deliver innovative automation solutions. This is a high-impact role for an individual who thrives in a dynamic, collaborative environment and is passionate about shaping the future of industrial automation.

• Accurately explain key product and technology concepts to position Beckhoff’s solutions and communicate value to customers.
  • Including but not limited to IPC’s, Motion, HMI, Vision, Robotics, Test and Measurement, AI, Machine Learning, and Data Acquisition.
• Generate bills of materials (BOMs) and proposals based on customer design requirements.
• Stay informed about new product releases and industry trends to proactively engage customers.
• Appropriately route administrative or support tasks to ensure smooth customer experiences.

• Execute a strategic sales plan for the Central Texas territory to achieve revenue and growth targets.
• Identify and pursue new business opportunities while expanding engagement within existing accounts.
• Conduct in-person and virtual customer meetings to uncover needs, deliver tailored automation solutions, and drive deals to close.
• Collaborate with the Regional Director to align account strategies and ensure consistent territory execution.
• Maintain a structured and accurate sales pipeline, ensuring opportunities progress effectively through each stage of the sales process.

• Manage territory forecasting, CRM documentation, and opportunity tracking to ensure accurate reporting and planning.
• Analyze sales performance metrics and develop action plans to improve territory effectiveness.
• Partner with Application Engineers and other internal experts to support customer technical needs and strengthen long-term relationships.
• Represent Beckhoff at trade shows, customer events, and industry conferences to build visibility and foster engagement.

This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. The company reserves the right to modify duties or assign additional responsibilities as necessary to meet business needs. Other duties as assigned.

• Own Your Territory: Full-cycle sales ownership in a growth market
• Cutting-Edge Portfolio: Sell the most advanced automation technology in the world
• Collaborative Culture: Join a supportive, high-performing regional team
• Visible Impact: See the results of your work directly in customer success and territory growth

• Bachelor’s degree in Engineering, Engineering Technology, or related technical field; or a Business degree with relevant automation industry experience
• Minimum of 7-10 years of experience in a sales or industry-related role preferred
• Demonstrated success in technical solution sales, preferably within industrial automation
• Strong understanding of automation hardware and software
• Excellent organizational, analytical, and communication skills, with the ability to engage effectively at all levels of a customer organization
• Proven ability to exceed sales targets and manage multiple projects in a fast-paced environment
• Must be physically located within the Austin territory

This position follows a hybrid work model, requiring the Sales Engineer to be on-site at our Austin office for customer meetings, technical support, and team collaboration, while allowing flexibility to work remotely on other days. This approach ensures strong customer engagement and effective teamwork, balanced with work-life flexibility.

This position requires varying travel ranging from 25-35%…