Austin TX - Sales Representative

Dioni Life was founded on a simple belief: choosing not to drink alcohol should never mean compromising on taste, quality, or experience. As the first exclusively non-alcoholic beverage portfolio company created by industry leaders from some of the world's most respected beer and spirits organizations, Dioni Life is redefining what adult drinks can be. Built by executives with decades of experience shaping global brands across beer, wine, and spirits, we bring the same standards of craftsmanship, innovation, and ambition to a new generation of beverages.

Our portfolio includes 2026 World Beer Cup Gold Medal Winning non-alcoholic beer brand Mash Gang, Mediterranean-inspired aperitif Pavari, and blue agave-based La Borosa—each created to deliver exceptional flavor, premium quality, and a genuine sense of occasion. We believe consumers deserve more choice. More choice when celebrating. More choice when socializing. More choice in how they live, connect, and enjoy life's moments.

That's why every product in our portfolio is carefully selected, developed, or acquired with one uncompromising principle: it must be something we genuinely love to drink. At Dioni Life, we're not simply creating alternatives to alcohol. We're building a new category of premium adult beverages—one where flavor comes first, inclusivity matters, and everyone has a seat at the table.

As we continue to expand across the United States, the United Kingdom, and beyond, our mission remains unchanged: to create world-class drinks that elevate every occasion while contributing to a more balanced, inclusive, and mindful future.

The Austin Territory Sales Representative will be responsible for delivering Dioni Life's annual sales volume and revenue targets for the city of Austin. This is a highly visible, field-based role focused on building distribution, accelerating rate-of-sale in existing accounts, and establishing Dioni Life's portfolio throughout the local community.

Working closely with our Austin distributor partner, this person will build strong, lasting relationships with key customers, increase points of distribution, and continue to elevate Dioni Life retail execution across key retail channels.

The ideal candidate will have a genuine passion for the beverage retail and hospitality industries, with particular enthusiasm for On-Premise accounts and influential Off-Premise independent and chain retailers. Strong preference for candidates currently living in Austin with a deep understanding of the city's key neighborhoods and retail outlets.

• Must currently live in the city of Austin
• At least 2 years of experience in beverage sales, alcohol distribution, consumer packaged goods, hospitality, retail, or a related field, with demonstrated success growing sales, distribution, and market presence
• Proven ability to consistently achieve or exceed sales revenue, volume, and distribution targets in a field-based territory
• Established relationships with Austin-area retailers, bars, restaurants, hospitality groups, event organizers and other influential community partners
• Strong understanding of the Austin beverage, hospitality and retail landscape, including On Premise, Off Premise, and emerging or nontraditional channels
• Experience working collaboratively with distributor partners and sales teams to secure placements, improve execution, manage priorities, and drive account-level results
• Demonstrated ability to prospect for new business, open accounts, expand distribution, and convert relationships into measurable sales growth
• Skilled at building trusted, long-term relationships with store/bar owners, buyers, beverage directors, managers, distributors, and other key decision-makers
• Comfortable conducting product presentations, tastings, sampling events, and brand activations that generate awareness, trial, and repeat purchase
• Strong commercial judgement and the ability to identify high-value accounts, prioritize opportunities, and translate market insights into action
• Highly organized and disciplined in managing account visits, follow-ups, sales pipelines, activations and territory sales…