Sales Development Representative
Listed on 2026-09-17
-
Sales
Sales Development Rep/SDR, Sales Representative
Job Details
Job Location:
Austin - Pflugerville, TX 78660
Position Type:
Full Time
Job Category:
Sales
At Equipment Depot, we know that the key to growth is in a high-performing sales team. That’s why we’re seeking a qualified sales development representative (SDR) to find and screen potential customers who can benefit from our products and services. As the first line of communication with prospects, ideal SDRs have a strong understanding of the sales process, excelling at researching leads, starting new relationships, handling short cycle transactions, and embrace setting our sales closers up for success.
You should be a quick learner with strong communication skills, and have the ability to showcase our strategic singular offering in a compelling way. Every potential customer is an opportunity for you to boost top-line revenue growth, customer acquisition levels, and profitability. The SDR position is a great opportunity to learn and understand the material handling industry, and grow to become an integral part of the core sales team.
FUNCTIONS
- Represent our company’s products and services, starting with a comprehensive understanding and leading to consumer research to identify how our solutions meet needs
- Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
- Manage and maintain a pipeline of interested prospects and engage sales executives for next steps
- Identify best practices to refine the company’s lead generation process
- Increase transactional sales volume for Material Handling (MH) Class III ITA Units, Allied/Catalogue equipment, and new Preventative/Contract Maintenance Agreements on competitive OEM (MH) Forklifts
- Increase market awareness through an Omnichannel approach entailing, internet research, Linked In, cold-calling
- Utilize Sugar CRM, Internet Research, Linked In, Inside BDR, cold calling, and email to generate new sales opportunities
- Identify prospect's needs and suggest appropriate products/services
- Build long-term trusting relationships with prospects to qualify leads as sales opportunities Proactively seek new business opportunities in the market
- Set up meetings or calls between (prospective) customers and Territory Managers
- Achieve assigned Lead Generation quota on a weekly, monthly basis
- Achieve Transactional sales quota on MH Class III, Allied/Catalogue equipment, and Service/PM Contracts on a monthly and quarterly basis.
- Report to Field Sales Manager (FSM) with weekly, monthly, and quarterly results
- Actively collaborate with Branch Management, Sales Leadership, Territory Managers, and Equipment Specialist’s
Education:
Bachelor’s degree or at least 5 years of relevant work experience
Experience:
2-3 years of sales experience, with a history of exceeding lead targets
Computer
Skills:
Strong communication skills via phone and email
Other Requirements:
Proven creative problem-solving approach and strong analytical skills, strong desire and ability to move up within a professional sales organization, strong communication, persuasion, active listening, time management, negotiation skills, demonstrated attention to detail and energy to work in a fast-moving, changing environment, current, valid driver’s license with relatively clean driving record
Work environment varies from office to job site to industrial locations
OUR CORE VALUES- Passion to Perform – We are passionate to perform and focus on concrete achievements
- Trust to Act – We are empowered to act, and act in a powerful way
- Act Responsibly – We are responsible for our actions and the consequences they have for our stakeholders and our environment
- Make it Fun! – We are serious about making work fun; it’s the way we…
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