Director of Sales, Texas

Ria opens ways for a better everyday life.

With presence in over 190 countries and more than 500,000 locations worldwide, Ria is now the largest real-time cross-border money movement network in the world. We are dedicated to helping millions of people send money where it matters. Whether it's to loved ones at home or anywhere around the world, we know our customers deserve more than just a fair price—they deserve empathy, hope, and ultimately, respect.

A subsidiary of Euronet Worldwide, Inc. (NASDAQ: EEFT), Ria is a leading expert in cross-border payments, delivering innovative financial services that bridge the gap between digital and physical spaces. Ria’s omnichannel products and services provide unprecedented consumer choice, including real-time payments, mobile wallets, currency exchange, home delivery, and cardless ATM payouts. Ria’s global infrastructure, powered by the Dandelion real-time, cross-border payments network, facilitates financial access for customers, agents and partners alike by creating new market opportunities and promoting economic growth around the world.

We recognize that a relentless, high-performing sales organization is critical to taking our business to the next level. At Ria, our mission is to be the most progressive money transfer company in the world—delivering service excellence and the most competitive, reliable remittance solutions to our customers.
Director of Sales, you will lead our South-Central Division and oversee a team of 2 Regional Managers, 8 Territorial Managers, and 2+ Sales Managers.

The ideal candidate will be based in a major market within the South-Central United States (this is not a remote role) and is bilingual in English and Spanish.

Strategic & Commercial Leadership

• The Director of Sales will own full P&L responsibility, driving market penetration, P&L performance, transaction volume, revenue, and EBIT growth across the division.
• Set clear sales targets and lead strategy execution to expand market share and profitability.
• Identify service quality gaps and implement improvements to enhance customer and agent experience.
• Consistently achieve individual and team sales goals using Ria’s sales and marketing frameworks.

• Build, lead, and inspire a high-performing, collaborative sales culture that consistently exceeds targets.
• Partner closely with the broader Sales Management Team to align strategy and execution.
• Lead all aspects of talent management, including hiring, coaching, performance management, and succession planning.
• Oversee training and development programs to ensure excellence in sales execution, policies, and procedures.

• Manage a complex, high-impact P&L, ensuring delivery against key financial and operational metrics.
• Analyze performance trends and competitive intelligence to inform strategy and identify growth opportunities.
• Develop and execute expansion plans, optimizing resource allocation to maximize impact.
• Design and implement sales, pricing, marketing, and merchandising strategies to achieve revenue and profit goals.
• Drive new business development by cultivating relationships, negotiating, and acquiring new agents.
• Maintain deep market and competitive awareness, including emerging products and industry trends.
• Identify and resolve service quality issues to strengthen business performance and customer satisfaction.

• Monthly deal completion incentives.
• Incremental wire volume achievement.
• Gross profit contribution.
• Retention and implementation milestones.

• You must have at least 7–10 years of sales experience, including leadership and management of high-performing sales teams.
• Prior experience…