Associate Marketing Manager, Email and Digital Channels

Associate Marketing Manager, Email & Digital Channels

Do you want to be part of a dynamic, high-performing marketing team where strategy meets technical execution? Do you thrive at the intersection of digital channel ownership and data-driven insights? If so, we want to hear from you.

• Serve as the primary owner and subject matter expert for the email marketing channel, managing all aspects of strategy, execution, and optimization
• Manage end‑to‑end email execution leveraging email best practices, from planning and coding to testing, deployment, and performance reporting
• Oversee email calendar and distribution lists to strategically manage message frequency, audience saturation, and prioritization
• Develop and drive the strategy for journey building within Salesforce Marketing Cloud, designing and optimizing journeys that support campaign goals and audience engagement
• Lead the A/B testing strategy for email, including test design, analysis, and application of learnings to continuously improve performance across subject lines, content, design, and send parameters
• Own the hygiene and governance of the SFMC environment, including Data Extension and list management, suppression lists, sender reputation monitoring, and overall platform health
• Act as the internal point of contact for email platform administration: onboard and guide new users, engage with vendor support to troubleshoot issues, manage processes consistently, and monitor overall usage
• Partner closely with creative services to develop and maintain email templates and emails within SFMC, ensuring branding consistency, and bring hands‑on SFMC build capability to support efficient execution and team capacity
• Proactively identify and implement improvements to email processes, workflows, and governance to drive efficiency and effectiveness
• Leverage email performance data, industry benchmarks, and audience insights to proactively bring forward recommendations and anticipate stakeholder questions and concerns
• Serve as the team's pulse on what's next in email and digital, proactively researching emerging trends, tools, and creative approaches and bringing forward bold, informed recommendations that push our program toward best‑in‑class

• Collaborate closely with channel owners across advertising, social media, and Mar Tech to build a deep understanding of each channel's strategy, tools, and workflows, serving as a knowledgeable backup and business continuity resource across the broader digital channel mix
• Support social media and advertising programs as needed, including requesting assets, managing calendars/production trackers, and scheduling, posting, and tagging content
• Support day‑to‑day administration of the Mar Tech portfolio as needed, including web CMS, DAM, video/webinar platforms, and sales enablement tools

• Serve as the email channel lead for the monthly operating report, compiling and analyzing channel performance data and translating insights into actionable recommendations for marketing partners
• Collaborate with internal teams to regularly review metrics and insights across individual email sends and the overall email channel, translating findings into actionable optimization opportunities and performance recommendations
• Ensure email channel strategy and execution is integrated with and ladders up to broader campaign and marketing objectives, partnering with marketing managers to align on priorities and messaging

• Collaborate with enterprise partners to manage platform needs, elevate issues, advocate for enhancements, and ensure GRS North America Marketing's interests are represented within the broader SFMC ecosystem
• Work collaboratively with Marketing Strategy managers and marketing channel colleagues to recommend and help develop integrated campaigns that support business priorities
• Tailor communications and present recommendations to marketing and cross‑functional partners with clarity and a point of view that showcases channel expertise and drives best practice and execution excellence
• Contribute to the…